潘惠霞主编的《领先商务英语专业系列教材：领先商务英语阅读（3）》为了保证教材编写的质量，《领先商务英语专业系列教材：领先商务英语阅读（3）》的编写组成员由经、管、法、文等多学科的教授、副教授，博士和在职博士为主体组成。经、管、法的教师主要负责每册四个模块的课文内容选材，横向把握学科知识的合理性，纵向把握整套教材中每个学科的完整性。英语教师主要负责把握课文英语语言的难易程度、文章难点的注释及阅读练习的编写。这样的编写团队无论从商务专业角度还是从英语语言角度来看都是一支最为合理的组合。

Unit 1 Multinational Corporations

 Text A： Multinational Corporations： Myths and Facts

 Text B： The New Multinational： Lilliputian, not Leviathan

Unit 2 Contract Law

 Text A： Offer and Acceptance

 Text B： History of the International Chamber of Commerce

Unit 3 Marketing Strategy （1）

 Text A： Marketing Plan （ 1）

 Text B： Developing a Marketing Plan

Unit 4 Marketing Strategy （II）

 Text A： Marketing Plan （ II ）

 Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late

Unit 5 Cultural Awareness in Business

 Text A： Cross-Cultural Advertising

 Text B： Across Cultures Competency in Business

Unit 6Trade Barriers

 Text A： Tariff and Non-Tariff Barriers to Trade

 Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being

Unit 7Emerging Markets

 Text A： China's Stimulus Package： Will It Work and What's Next?

 Text B： Cars in Emerging Markets - A Global Love Affair

Unit 8Effective Leadership

 Text A： Leadership Lapses Fuel Wall Street's Fall

 Text B： Hiring from Outside the Company

Unit 9 Globalization vs. Localization

 Text A： Whether You Agree with Globality or Disagree, Don't Ignore It

 Text B： Overseas Fever of Tsingtao Beer

Unit 10 Financial Institutions

 Text A： Financial Institutions

 Text B： How the Financial Crisis Was Built into the System?

Unit11 Managerial Accounting

 Text A： Managerial Accounting： An Overview

 Text B： Confusion with Managerial Accounting- Performance Management： Making It Work

Unit 12Modern Logistics

 Text A： Coming （Back） to America

 Text B： Standard Logistics Information： the Basis for Modern Logistics

Unit13 Culture and Negotiation

 Text A： Negotiations Across Cultural Boundaries

 Text B： Negotiating in Different Countries

Unit 14 Intercultural Alliances

 Text A： Managing Alliances Across Cultures

 Text B： Joint Venture Between Toshiba and Motorola

Unit 15 Financial Personnel

 Text A： International Financial Advisors

 Text B： Training the Face of Your Firm

Unit 16 How to Stimulate Consumer Purchases

 Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales?

 Text B： Consistent Marketing Provides Big Rewards