马斯库尔和海特勒编著的《体验商务英语教师用书4(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。
图书 | 体验商务英语教师用书(附光盘4第2版) |
内容 | 编辑推荐 马斯库尔和海特勒编著的《体验商务英语教师用书4(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。 目录 Notes on units Unit 1 Communication At a glance Business brief Lesson notes Unit 2 International marketing At a glance Business brief Lesson notes Unit 3 Building relationships At a glance Business brief Lesson notes Unit 4 Success At a glance Business brief Lesson notes Unit 5 Job satisfaction At a glance Business brief Lesson notes Unit 6 Risk At a glance Business brief Lesson notes Unit 7 E-commerce At a glance Business brief Lesson notes Revision Unit A Unit 8 Team building At a glance Business brief Lesson notes Unit g Raising finance At a glance Business brief Lesson notes Unit 10 Customer service At a glance Business brief Lesson notes Unit 11 Crisis management At a glance Business brief Lesson notes Unit 12 Management styles At a glance Business brief Lesson notes Unit 13 Takeovers and mergers At a glance Business brief Lesson notes Unit 14 The future of business At a glance Business brief Lesson notes Revision Unit B Text Bank Teacher's notes Unit 1 Communication Communication with employees The communication value of corporate websites Unit 2 International marketing The fate of global brands Moving your brand image upmarket Unit 3 Building relationships Partnering among consultancies Blogging as a relationship tool Unit 4 Success A company strategy for a successful product A record year for a supermarket chain Unit 5 Job satisfaction Managing flexible working practices Satisfying employees and customers Unit 6 Risk The priority of safety The risk of loss of brand value and reputation Unit 7 E-commerce Internet shopping - ten years on User-friendliness Unit 8 Team building Managing teams across different countries and cultures Team-building exercises Unit 9 Raising finance Options for start-up companies An alternative to the banks Unit 10 Customer service Using technology to handle customers Customer satisfaction surveys Unit 11 Crisis management Managing crises effectively Carrying out a rescue plan Unit 12 Management styles Leadership qualities The advantages of diplomats Unit 13 Takeovers and mergers A year after a merger How to manage takeovers and mergers Unit 14 The future of business Solving impossible problems Keeping up with technology Text bank answer key Resource Bank Teacher's notes Unit 1 Communication Problem-solving on the phone Unit 2 International marketing Brainstorming Unit 3 Building relationships Networking Unit 4 Success Negotiating Unit 5 Job satisfaction Handling difficult situations Unit 6 Risk Reaching agreement Unit 7 E-commerce Presentations Unit 8 Team building Resolving conflict Unit 9 Raising finance Negotiating: tactics Unit 10 Customer service Active Iistening Unit 11 Crisis management Asking and answering difficult questions Unit 12 Management styles Socialising: putting people at ease Unit 13 Takeovers and mergers Summarising in presentations Unit 14 The future of business Tele p h o ning:getting the right information Appendix Translation reference Business brief Reading Audio scripts |
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书名 | 体验商务英语教师用书(附光盘4第2版) |
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原作名 | |
作者 | 郭桂杭//俞洪亮 |
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出版社 | 高等教育出版社 |
商品编码(ISBN) | 9787040348569 |
开本 | 16开 |
页数 | 262 |
版次 | 2 |
装订 | 平装 |
字数 | 575 |
出版时间 | 2012-08-01 |
首版时间 | 2005-08-01 |
印刷时间 | 2012-08-01 |
正文语种 | 英 |
读者对象 | 青年(14-20岁),普通成人 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 教育考试-外语学习-英语 |
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重量 | 0.516 |
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中图分类号 | H31 |
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印张 | 16.75 |
印次 | 1 |
出版地 | 北京 |
长 | 280 |
宽 | 210 |
高 | 8 |
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媒质 | 图书 |
用纸 | 普通纸 |
是否注音 | 否 |
影印版本 | 原版 |
出版商国别 | CN |
是否套装 | 单册 |
著作权合同登记号 | 图字01-2011-5166号 |
版权提供者 | Pearson Education Asia Limited and The Imprint |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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