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图书 体验商务英语教师用书(附光盘4第2版)
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马斯库尔和海特勒编著的《体验商务英语教师用书4(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。

目录

Notes on units

Unit 1 Communication

At a glance

Business brief

Lesson notes

Unit 2 International marketing

At a glance

Business brief

Lesson notes

Unit 3 Building relationships

At a glance

Business brief

Lesson notes

Unit 4 Success

At a glance

Business brief

Lesson notes

Unit 5 Job satisfaction

At a glance

Business brief

Lesson notes

Unit 6 Risk

At a glance

Business brief

Lesson notes

Unit 7 E-commerce

At a glance

Business brief

Lesson notes

Revision

Unit A

Unit 8 Team building

At a glance

Business brief

Lesson notes

Unit g Raising finance

At a glance

Business brief

Lesson notes

Unit 10 Customer service

At a glance

Business brief

Lesson notes

Unit 11 Crisis management

At a glance

Business brief

Lesson notes

Unit 12 Management styles

At a glance

Business brief

Lesson notes

Unit 13 Takeovers and mergers

At a glance

Business brief

Lesson notes

Unit 14 The future of business

At a glance

Business brief

Lesson notes

Revision

Unit B

Text Bank

Teacher's notes

Unit 1 Communication

Communication with employees

The communication value of corporate websites

Unit 2 International marketing

The fate of global brands

Moving your brand image upmarket

Unit 3 Building relationships

Partnering among consultancies

Blogging as a relationship tool

Unit 4 Success

A company strategy for a successful product

A record year for a supermarket chain

Unit 5 Job satisfaction

Managing flexible working practices

Satisfying employees and customers

Unit 6 Risk

The priority of safety

The risk of loss of brand value and reputation

Unit 7 E-commerce

Internet shopping - ten years on

User-friendliness

Unit 8 Team building

Managing teams across different countries and cultures

Team-building exercises

Unit 9 Raising finance

Options for start-up companies

An alternative to the banks

Unit 10 Customer service

Using technology to handle customers

Customer satisfaction surveys

Unit 11 Crisis management

Managing crises effectively

Carrying out a rescue plan

Unit 12 Management styles

Leadership qualities

The advantages of diplomats

Unit 13 Takeovers and mergers

A year after a merger

How to manage takeovers and mergers

Unit 14 The future of business

Solving impossible problems

Keeping up with technology

Text bank answer key

Resource Bank

Teacher's notes

Unit 1 Communication

Problem-solving on the phone

Unit 2 International marketing

Brainstorming

Unit 3 Building relationships

Networking

Unit 4 Success

Negotiating

Unit 5 Job satisfaction

Handling difficult situations

Unit 6 Risk

Reaching agreement

Unit 7 E-commerce

Presentations

Unit 8 Team building

Resolving conflict

Unit 9 Raising finance

Negotiating: tactics

Unit 10 Customer service

Active Iistening

Unit 11 Crisis management

Asking and answering difficult questions

Unit 12 Management styles

Socialising: putting people at ease

Unit 13 Takeovers and mergers

Summarising in presentations

Unit 14 The future of business

Tele p h o ning:getting the right information

Appendix

Translation reference

Business brief

Reading

Audio scripts

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书名 体验商务英语教师用书(附光盘4第2版)
副书名
原作名
作者 郭桂杭//俞洪亮
译者
编者
绘者
出版社 高等教育出版社
商品编码(ISBN) 9787040348569
开本 16开
页数 262
版次 2
装订 平装
字数 575
出版时间 2012-08-01
首版时间 2005-08-01
印刷时间 2012-08-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
图书小类
重量 0.516
CIP核字
中图分类号 H31
丛书名
印张 16.75
印次 1
出版地 北京
280
210
8
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号 图字01-2011-5166号
版权提供者 Pearson Education Asia Limited and The Imprint
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