本书是“高等学校商务英语专业系列教材”之一，全书共分19个章节，充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，具体内容包括国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资等。该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。

本书主要针对经济管理类学生而编写，在内容选择和章节安排上遵循选用原版英文文章、充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，介绍了国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资、全球金融体系等内容。每个单元分为4个部分，即Text A、Text B、Business Writing和Business Dialogue，此外，每一单元都附有词汇和练习题，便于学生预习和复习。

Unit One

 Text A International Trade

 Text B Trade Frictions and Protectionism

 Business Writing Automatic Reply

 Business Dialogue First and Further Contact

Unit Two

 Text A The Nature of Cross-cultural Negotiation

 Text B Eight Steps to Success in Negotiating

 Business Writing Memo

 Business Dialogue Business Negotiation

Unit Three

 Text A Cultural Awareness: An Essential Element of Doing Business Abroad

 Text B Business Negotiations with the Koreans.A Cross-cultural Perspective

 Business Writing Contracts

 Business Dialogue After-sale Services

Unit Four

 Text A Cultural Differences in International Business

 Text B Business Cards

 Business Writing Resume/CV (Curriculum Vita)

 Business Dialogue Hotel Reservation & Check Out

Unit Five

 Text A Income and Work

 Text B Culture and Economic Development

 Business Writing Resignation

 Business Dialogue Saying Good-bye

Unit Six

 Text A Human Resource Policies--Employee Selection

 Text B Testing, Testing--The New Job Search

 Business Writing Recruiting Advertisement

 Business Dialogue An Invitation to Dinner/At Dinner

Unit Seven

 Text A Hiring Employees--It's not Just Luck

 Text B How to Shine at a Job Interview

 Business Writing Congratulations & Wishes

 Business Dialogue Job Interview

Unit Eight

 Text A Marketing Mix and McDonald's Five P's

 Text B Coca-Cola's Global Marketing Strategy

 Business Writing Thanks & Apologies

 Business Dialogue Eating and Drinking

Unit Nine

 Text A Strategic Issues in Chinese Marketing

 Text B The Changing Concept of Marketing

 Business Writing Special Persuasive Requests

 Business Dialogue Business Visiting

Unit Ten

 Text A Culture Important in Advertising

 Text B The Major Participants in the Advertising Business

 Business Writing Advertisement

 Business Dialogue At the Customs

Unit Eleven

 Text A Environmental Degradation

 Text B Design of Environmental Policy

 Business Writing Meeting Notice

 Business Dialogue Sightseeing

Unit Twelve

 Text A Population

 Text B Achievements and Developments in Population and Family Planning in Chi

 Business Writing Welcome New Employees

 Business Dialogue Cancel an Appointment

Unit Thirteen

 Text A Sorry, Officer, I Was Just Surfing

 Text B Audi Stories behind the Four Rings

 Business Writing Application Letters

 Business Dialogue Introduction

Unit Fourteen

 Text A Nike, from Small Beginnings to World Giant

 Text B Nokia: Voice from Finland

 Business Writing Refusal Letters

 Business Dialogue Display and Marketing of Samples

Unit Fifteen

 Text A IT Grows Up

 Text B The Number One Problem

 Business Writing Special Persuasive Claims

 Business Dialogue Complaints and Claims

Unit Sixteen

 Text A 10% of Population Has Shopped on Web, Study Shows

 Text B eBay Makes Online Buying Easier

 Business Writing Invitation Cards and Letters

 Business Dialogue Discussing the Price

Unit Seventeen

 Text A The Banking Industry in China

 Text B Politics vs. Economics

 Business Writing Seeking for Joint Venture Partners

 Business Dialogue WTO and China's Economy

Unit Eighteen

 Text A Foreign Direct Investment

 Text B Product Life Cycle

 Business Writing Personal Statement

 Business Dialogue Reception and Parting

Unit Nineteen

 Text A The Global Financial System

 Text B Current Accounts

 Business Writing Recommendation Letters

 Business Dialogue Appointment

Reference