本书的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。全书共分十一章，具体内容安排如下：前三章为概论篇。第一章为背景介绍，概述国际商务活动的基本概念和特点；第二章论述国际商务企业的外部环境；第三章论述其内部环境。第四至第十章为分析篇，分别分析国际商务环境的各个主要方面。第四章介绍国际商务所面临的政治环境，第五章国际商务所面，临的经济环境；第六章国际商务所面临的文化环境；第七章国际商务所面临的社会环境；第八章国际商务所面临的法律环境；第九章国际商务所面临的伦理环境；第十章国际商务所面临的技术环境。最后一章为总结篇，阐述国际全球化对国际商务环境的影响，以及环境的变化对国际商务人员的挑战。

Chapter One Background for International Business: An Overview

 Text: Get Familiar with International Business

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Ford Motor Company

 Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade?

 Minifile

 Webalert

 Further reading

Chapter Two The External Environment of Business

 Text: The Business Organization and Its Environment

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Disney's Strategy in China

 Point-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa?

 Minifile

 Webalert

 Further reading

Chapter Three The Internal Environment of Business

 Text: Organization: the Internal Environment

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Team-Based Structures at Saab Training Systems

 Point-counterpoint: The Manager: Omnipotent or Symbolic?

 Minifile

 Webalert

 Further reading

Chapter Four Political Environment Facing International Business

 Text: The Changing Political Environment

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Should Government Be Running the Railways?

 Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?

 Minifile

 Webalert

 Further reading

Chapter Five Economic Environment Facing International Business

 Text: The International Economic Environment

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Chinese Firm's Incentives for Foreign Acquisitions

 Point-counterpoint: Helping Developing Nations: Aid or Trade?

 Minifile

 Webalert

 Further reading

Chapter Six Cultural Environment Facing International Business

 Text: The Challenge of Crossing Cultural Boundaries

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: How Do You Throw Your "Meishi"

 Point-counterpoint: Does International Business Lead to Cultural Imperialism?

 Minifile

 Webalert

 Further reading

Chapter Seven Social Environment Facing International Business

 Text: Society and Business

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: B&Q in China

 Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?

 Minifile

 Webalert

 Further reading

Chapter Eight Legal Environment Facing International Business

 Text: Legal System in International Business

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Sweatshop Economies

 Point-counterpoint: Should the America Impose Religion on Secular Law?

 Minifile

 Webalert

 Further reading

Chapter Nine Ethical Environment Facing International Business

 Text: Business Ethics and Corporate Codes

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Nestle Infant Formula

 Point-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business?

 Minifile

 Webalert

 Further reading

Chapter Ten Technological Environment Facing International Business

 Text: Changes in Technological Environment

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: India: A New Tiger Economy?

 Point-counterpoint: Different Viewpoint on Information Technology Forum

 Minifile

 Webalert

 Further reading

Chapter Eleven Global Change and Challenges of the International Environment

 Text: Global Environment of International Business

 Words and expressions

 Key terms

 Notes

 Summary of key points

 Exercises

 Case study: Can Market Mechanisms Reduce Global Climate Change? ...

 Point-counterpoint: Is Regional Planning the Solution, or the Problem? ..-

 Minifile

 Webalert

 Further reading