作为又一中国首富，王传福以独树一帜的电池研发技术打败日本电池厂商、以独特的“人海战术”切入电动汽车领域，成为中国数一数二的高科技富豪。在大多数人埋头制造的中国，他如何以出人意料的“创新”赢得世界最前端的科技竞争？李大千著的《王传福的创新智慧(英文版)》深入分析了王传福的创业经历和企业管理实践，以创新为切入点，解读王传福的技术革新理念和管理哲学，值得广大制造企业管理者借鉴。

Part I

Groundwork for Innovation-"One,

Slow; Two, Notice; Three, Implement"

CHAPTER 1

"One-Slow"-From Eureka Tactics to Strategic

Synergy

CHAPTER 2

"Two-Notice"-View the Entrprise at Hand;

Watch Future Mariners in the Distance

CHAPTER 3

The Three Implementations-Product

Determination, Personnel Training and Sale

Initiatives

1. Product Determination

2. Personnel Training

3. Sales Initiatives

Part II

Creative Wisdom-Refining the Five

Masterful "Arts"

CHAPTER 4

DeVelopmental Innovation-Changing from

"Diverse" to'Complementary' under the

Kangaroo Model

1. Find Out the "Effective Radius" of

Multi-Innovation

2. Four Codes for Deciphering Successful

Diversification

CHAPTER 5

Management Innovation-"Family Culture"

Achieves Soft Power for Enterprise

CHAPTER 6

Marketing Innovation-Six "Sea Strategies"

for World-Class Bulldozers

CHAPTER 7

Cost Innovation-Using 18 Kinds of Chinese

Kungfu to Squeeze Water From a Towel

CHAPTER 8

Strategy Innovation-Vertically Integrating

the Auto-Industry Chain

Part III

Innovation Pitfalls-Colorful Lights at

the Crossroads

CHAPTER 9

Red Pitfall-How Far Is You Company from

Security?

1. Getting Away from Patent Risks

2. Fierce Patent Battles: All Technology is a

Paper-Tiger

CHAPTER 10

Green Ptfall-How Far Are Your Products

from the Future?

1. Find Out the "Second Curve" of

a Company

2. Electric Cars: "The Second Curve" of BYD

in the Future

CHAPTER 11

Pitfall-How Far Are Your Products from the

Terminal End?

1. From "Terminal War" to "Terminal Strategy"

2. Consumers' "Button": Details of BYD's Success

CHAPTER 12

The BLack Pitfall-How Far Are You from

the Innovative Spirit?

CHAPTER 13

Purple Pitfall-How Far Are You from

Marketing Innovation?

1. Customer Value is the Core of Innovation

2. Chinese Philosophy in BYD's Marketing

Innovation