本教材基本以大学生获取知识的认知途径为突破口，采取与普通教材不同的编写方式，从事物的特殊性到普遍性的哲学规律，引导学生根据案例来分析跨文化交际的理论体系和中外文化的基本差异，从而达到能提高其基本交际能力的目的。通过阅读案例，明确问题；通过分析案例，找出原因；通过制定方案，解决问题。每个案例将按照案例展示，讨论问题，案例矛盾冲突介绍，案例分析及相关文化差异介绍，该案例背景下的跨文化交际策略建议，新案例学习等环节展开。

本书适用于高校各层次的学生，也可作为教师的辅助教材以及对跨文化交际感兴趣的人士。

Part Ⅰ Culture and Communication

 Chapter 1 What is culture?

 Chapter 2 What is communication?

 Chapter 3 Culture and communication

Part Ⅱ Culture Conflicts and Case Study Introduction

 Chapter 1 Culture conflicts

 Chapter 2 Case study introduction

Part Ⅲ Case Analyses of Pragmatic Failures in Intercultural Verbal Communication

 Chapter 1 Pragmalinguistic failures

 Chapter 2 Sociopragmatic failures

Part Ⅳ Case Analyses in Intercultural Nonverbal Communication

 Chapter 1 Kinesics(body language)

 Chapter 2 Haptics (touch)

 Chapter 3 Appearance and dress

 Chapter 4 Olfactics (smell and taste)

 Chapter 5 Proxemics (body space)

 Chapter 6 Chronemics (time)

 Chapter 7 Paralanguage

Part Ⅴ Typical Cases in Intercultural Business Communication

 Chapter 1 Value perception conflict

 Chapter 2 Corporate culture matters

 Chapter 3 Corporation system and management

 Chapter 4 Cross-cultural negotiating style

Part Ⅵ Tips for Successful Intercultural Communication

 Chapter 1 Tips for ordinary intercultural communication

 Chapter 2 Recommendations for effective intercultural business negotiations

References