《商务英语精读(第2册)》由郑燕玉和吴桦编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。
| 图书 | 商务英语精读(第2册高等院校商务英语专业核心课精品系列教材) |
| 内容 | 编辑推荐 《商务英语精读(第2册)》由郑燕玉和吴桦编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。 目录 Unit 1 Economic Integration Section One: Business Communications Making an Appointment Section Two: Text Levels of Economic Integration Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Factors Driving Global Economic Integration Unit 2 The Multinational Firms Section One: Business Communications Establishment of Business Relations Section Two: Text The Role of Multinational Enterprises Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Effects of MNEs on Host and Home Economies Unit 3 Balance of Payments Section One: Business Communications At the Banquet Section Two: Text Balance of Payments Accounting Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Accounts of the Balance of Payments Unit 4 Tariff Barriers Section One: Business Communications Shopping Section Two: Text Types of Tariff Barriers Section Three: Exercises Section Four: Biz Fueling Station Section Five= Business Reading Forms of Trade Barriers Unit 5 Non-Tariff Barriers Section One: Business Communications Sightseeing at the Great Wall Section Two: Text Non-Tariff Barriers Section Three: Exercises Section Four= Biz Fueling Station Section Five= Business Reading ASEAN's Efforts to Eliminate NTBs Unit 6 GATT and WTO Section One: Business Communications Price Inquiry Section Two: Text The World Trade Organization Section Three: Exercises Section Four= Biz Fueling Station Section Five= Business Reading Controversy over the WTO Unit 7 Basics of Management Section One: Business Communications Definition of Management Section Two: Text What is Management? Section Three: Exercises Section Four= Biz Fueling Station Section Five: Business Reading A Case of Management: Starbucks Unit 8 Roles of Management Section One: Business Communications Talking About Managerial Roles Section Two: Text What Do Managers Do? Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Dell Way of Management Unit 9 Managing in a Global Environment Section One: Business Communications What's Wrong with Our Company? Section Two: Text Managing in a Global Environment Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Global Marketing into 21st Century KEY TO EXERCISES 附录(Appendix) |
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| 缩略图 | ![]() |
| 书名 | 商务英语精读(第2册高等院校商务英语专业核心课精品系列教材) |
| 副书名 | |
| 原作名 | |
| 作者 | 郑燕平//吴桦 |
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| 绘者 | |
| 出版社 | 首都经济贸易大学出版社 |
| 商品编码(ISBN) | 9787563820016 |
| 开本 | 16开 |
| 页数 | 233 |
| 版次 | 1 |
| 装订 | 平装 |
| 字数 | 390 |
| 出版时间 | 2012-07-01 |
| 首版时间 | 2012-07-01 |
| 印刷时间 | 2012-07-01 |
| 正文语种 | 英 |
| 读者对象 | 普通青少年,普通成人 |
| 适用范围 | |
| 发行范围 | 公开发行 |
| 发行模式 | 实体书 |
| 首发网站 | |
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| 图书大类 | 教育考试-外语学习-英语 |
| 图书小类 | |
| 重量 | 0.374 |
| CIP核字 | |
| 中图分类号 | H31 |
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| 印张 | 15.25 |
| 印次 | 1 |
| 出版地 | 北京 |
| 长 | 258 |
| 宽 | 184 |
| 高 | 9 |
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| 媒质 | 图书 |
| 用纸 | 普通纸 |
| 是否注音 | 否 |
| 影印版本 | 原版 |
| 出版商国别 | CN |
| 是否套装 | 单册 |
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| 安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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