本书为《商务英语综合教程》学生用书第四册，共12个单元，内容包括经济、管理、国际法和跨文化四大模块，涉及全球经贸、国际营销、企业管理、金融理财、品牌策略、公共关系、人力资源、危机管理、企业家、房地产、电子商务、企业社会责任、商业道德、跨文化交流、职业选择、领导艺术、商业团队建设、网上购物、客户服务、商业间谍和能源危机等多个方面。每单元均由Text A、Text B、Text C及相关练习组成。

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由Text A、Text B、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

本书为学生用书第四册。

Unit One Franchise Business

　Text A Making Your Franchise the Next McDonald's

　Text B Case Study: 25 Years of Franchising in Ireland

　Text C Franchising -- A Safe Haven in Tough Times

Unit Two The Real Estate Business

　Text A Finding Good Deals in Real Estate

　Text B Getting Started Right in Real Estate Investing

　Text C World's Priciest Cities to Own a Home

Unit Three Security in E-commerce Era

　Text A OECD: Providing Consumer Protection in Electronic Commerce

　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy

　Text C A New Era of Attacks

Unit Four Credit Card

　Text A How Credit Cards Work

　Text B The New Rules of Credit Cards

　Text C OECD Warns Protectionism will Worsen Financial Crisis

Unit Five Creation of Corporate Culture

　Text A From Factory to Family: The Creation of a Corporate Culture

　Text B Case Study: IBM Finds Profit in Diversity

　Text C Become a Company That Invents New Ideas

Unit Six Cultural Difference in Business

　Text A Advice on Cross-cultural Business

　Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera

　Text C The Impact of Culture on Branding

Unit Seven Mergers & Acquisitions

　Text A Want to Orow? Think Merger

　Text B M & A Execution -- A Case Study on Deals That Went Wrong

　Text C 2009: A Busy Year for Mergers and Acquisitions in China

Unit Eight Telecommuting

　Text A Telework

　Text B Case Study: Making Telecommuting Work

　Text C Potential Drawbacks of Telework

Unit Nine Business and Customer-centeredness

　Text A Daily Life, Not Markets: Customer-centered Design

　Text B Reebok and Its Customization Strategy

　Text C Secrets of Silk Production

Unit Ten Business Ethics

　Text A Business Ethics

　Text B Corporate Ethics: Right Makes Might

　Text C Can I Ask for More Money?

Unit Eleven Corporate Social Responsibility

　Text A Competitive Advantage and Corporate Social Responsibility

　Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition

　Text C The New Business

Unit Twelve Piracy

　Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back

　Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China

　Text C Piracy Issue at APEC