张逸主编的《新编商务英语精读(4)(附光盘)》为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各个领域，使学生在学习语言的同时，也掌握必要的商务知识。可以说，在将语言知识、交际技能、文化背景知识和商务知识融于一体方面，本教材作了大胆的尝试。

张逸主编的《新编商务英语精读(4)(附光盘)》为“新编商务英语系列丛书”之一。《新编商务英语精读(4)(附光盘)》共10个单元，每单元由阅读Ⅰ(Reading Ⅰ)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

Unit 1 Advertisement

 Reading Ⅰ Advertising

 Reading Ⅱ The Mixed Blessing of Advertising Technology

 Extended Activities

Function and Structure：Persuasion

Practical Reading：Language of Advertising

Basic Writing：Sentence Writing(I)

Additional Vocabulary

Business World

Humor Time

Uint 2 Business Communication

 Reading Ⅰ How to Write Magnetic Sales Letters

 Reading Ⅱ Using Audience Analysis to Adapt Your Message

 Extended Activities

Function and Structure：Expressions at the Post Office

PracticaI Reading：Leaflet：Swift Service

Basic Writing：Sentence Writing(II)

Additional Vocabulary

Business World

Humor Time

Unit 3 Organizational Cuitoure

 Reading Ⅰ The Organizational Culture and the Discourse Commun ity

 Reading Ⅱ Honda of America

 Extended Activities

Function and Structure：Expressing Curiosity & Asking for

Information

Practical Reading：A Case Study

Basic Writing：Topic Sentence

Additional Vocabulary

Business World

Humor Time

Unit 4 Family

 Reading Ⅰ Magic of a Full Moon

 Reading Ⅱ The "New Father"——No Real Role Reversal

 Extended Activities

Function and Structure：Explanation

Practical Reading：Advertisements for Properties

Basic Writing：Unity and Coherence

Additional Vocabulary

Business World

Humor Time

Unit 5 Sightseeing

 Reading Ⅰ Big Fun

 Reading Ⅱ Follow Summer Waterfalls

 Extended Activities

Function and Structure：Expressions for Sightseeing

Practical Reading：Itinerary

Basic Writing：Paragraph Development

Additional Vocabulary

Business World

Humor Time

Unit 6 Public Relations

 Reading Ⅰ Public Relations

 Reading Ⅱ A General Introduction to Public Relations

 Extended Activities

Function and Structure：Expressions at a Hotel

Practical Reading：Hotel Brochures

Basic Writing：Telephone Messages

Additional Vocabulary

Business World

Humor Time

Unit 7 Modern Offive

 Reading Ⅰ The Modern Office

 ReadingⅡ Rule Number One：Clear That Desk

 Extended Activities

Function and Structure：Receiving Guests

Practical Reading：the Communicative Processes

Basic Writing：Notes

Additional Vocabulary

Business World

Humor-rime

Unit 8 Production

 Reading Ⅰ New Process Designs

 Reading Ⅱ The Two Basic Methods of Production

 Extended Activities

Function and Structure：Describing Products

PracticaJ Reading：Production Activities

Basic Writing：Memos

AdditionaJ Vocabulary

Business World

Humor Time

Unit 9 Automobiles

 Reading Ⅰ Oars：On a Road to Nowhere

 Reading Ⅱ Merging Hand-made Oraftsmanship with World-class Manufacturing

 Extended Activities

Function and Structure：TraveJ by Car

Practical Reading：Car Ads

Basic Writing：E-mails

Additionaf Vocabulary

Business World

Humor Time

Unit 10 Insmanee

 Reading Ⅰ Types of Insurance

 Reading Ⅱ Basic Insurance Concepts

 Extended Activities

Function and Structure：ConversationaJ Strategies

Practical Reading：Insurance Fbrm

Basic Writing：Fax

Additionaf Vocabulary

Business World

Humor Time

Appendix Ⅰ New Words

Appendix Ⅱ Expressions

Appendix Ⅲ Word Study

Appendix Ⅳ Special Use