本书为《外贸英语实战系列》之一。本书内容从实际出发，根据外贸业务员在日常业务中需要使用邮件与客户沟通的场合，分8个模块介绍外贸英语函电写作知识。实用的外贸英语函电范例，所有案例来自实际的外贸业务，每个案例之后都有简明扼要的写作技巧评析。

阅读本书，您就能与国外客户自如、准确地邮件沟通！

本书内容体现了三个突出特点：一是内容从实际出发，根据外贸业务员在日常业务中需要使用邮件与客户沟通的场合，分8个模块介绍英语函电的实用表达方法，即建立贸易联系、样品费用、价格商谈、包装、付款方式、装船通知、申诉、出货，其中每个模块又根据各自不同的情况或是活动步骤分别介绍：二是运用实际案例，形象展示业务员与客户间的邮件往来，并针对不同的业务活动总结出写作技巧和要点；三是邮件范例实用性极强，有些只要稍加变动即可作为万能模板使用，起到工具书的效果。

本书贴近实际，浅显易懂，是外贸业务员进行邮件沟通的实务书。

Unit 1 Establishing Business Relations建立贸易关系

 1.Self introduction

 2.Contact customer after the fair

 3.Enquiry from customer

 4.Take the information from other colleagues

 5.Contact customer by B2B web information

Unit 2 Sample Charges样品费用

 Sample 1 Customer ask for samples to send by fedex

 Sample 2 Customer refuse to pay sample charges

 Sample 3 Customer ask for more free samples

Unit 3 Price Bargain价格商谈

 1.New price request for repeat order

 2.Customer request for lower price

 3.Selling price increasing for sale

Unit 4 Package包装

 Sample 1 Lables and giftbox revisation and confirmation

 Sample 2 DVD player artwork design revisation and confirmation

Unit 5 Payment Term付款方式

 Sample 1 Order confirmation

 Sample 2 Payment negotiation

 Sample 3 Skills on payment term discussion

 Sample 4 L/C 60 days confirmation

Unit 6 Shipment Advice装船通知

 Sample 1 Confirm shipping details

 Sample 2 Confirm shipping documents draft

Unit 7 Complaint申诉

 1.Missing goods

 2.Making wrong production

 3.Making wrong OSD language

 4.Making wrong giftbox

 5.Making wrong product color

Unit 8 Shipment出货

 Sample 1 Shipment delay penalty

 Sample 2 Solve product problems on shipment

 Sample 3 Delay shipment and L/C amendment