本书按国际贸易业务各环节的顺序，就商务信函的基本知识、书信及电子信函格式、建立业务关系、询盘与答复、报盘与还盘、推销与连续推销、订单和确认、支付、包装、装运、保险、投诉与答复投诉等方面的内容编写而成。本书适用于具有一定英语基础的经贸类专业、商务英语专业和英语专业高年级学生，对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的商务英语写作指导用书。

本书按国际贸易业务各环节的顺序，就商务信函的基本知识、书信及电子信函格式、建立业务关系、询盘与答复、报盘与还盘、推销与连续推销、订单和确认、支付、包装、装运、保险、投诉与答复投诉等方面的内容编写而成。全书体例安排新颖，语言简洁规范，体现了现代商务英语惯用的表达方式与最新的电子传送手段。各章练习部分的题型设计、训练内容等方面，紧扣章节主题、形式多样，有的放矢地针对学生常见错误，通过练习检查、复习和巩固所学的内容，并能够学以致用。因此，与同类教材相比较，本书有其独特之处。

 本书适用于具有一定英语基础的经贸类专业、商务英语专业和英语专业高年级学生，对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的商务英语写作指导用书。

Chapter 1 Business Letter Writing

 1．1 Introduction

 1．2 The Principles ofEffective Business Writing

 1．3 The Style and Tone ofBusiness Letter Writing

 1．4 Good-news Letters and Bad-news Letters

 Vocabulary & Notes

 Exercises

Chapter 2 Business LeRem，Faxes and E．mails

 2．1 Introduction

 2．2 Formats ofBusiness Letters and Envelope Addressing

 2．3 The Common Components ofa Business Letter

 2．4 Busmess Faxes and E-mails

 Vocabulary & Notes

 Exercises

Chapter 3 Establishing Business Relations

 3．1 Introduction

 3．2 Specimen Letters

 3．3 Writing Guidelines

 3．4 Language Focus

 Vocabulary & Notes

 Exercise

Chapter 4 Enquiries and Replies

 4．1 Introduction

 4．2 Specimen Letters

 4．3 Writing Guidelines

 4．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 5 Offers and Counter-offers

 5．1 Introduction

 5．2 Specimen Letters

 5．3 Writing Guidelines

 5．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 6 Sales Promotion and Follow-ups

 6．1 Introduction

 6．2 Specimen Letters

 6．3 Writing Guidelines”

 6．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 7 Orders and AcknOwlegements

 7．1 Introduction

 7．2 Specimen Letters

 7．3 Writing Guidelines

 7．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 8 Terms of Payment(I)

 8．1 Introduction

 8．2 Specimen Letters

 8．3 Writing Guidelines

 8．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 9 Terms of Payment(11)

 9．1 Introduction--

 9．2 Specimen Letters

 9．3 Writing Guidelines

 9．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 10 Packing and Marking

 10．1 Introduction

 10．2 Specimen Letters

 lO．3 Writing Guidelines

 10．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 11 Shipment

 11．1 Introduction

 11．2 Specimen Letters

 11．3 Writing Guidelines

 11．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 12 Cargo Transport Insurance

 12．1 Introduction

 12．2 Specimen Letters

 12．3 Writing Guidelines

 12．4 Language Focus

 Vocabulary & Notes

 Exercises

Chapter 13 Complaints and Adjustments

 13．1 Introduction

 13．2 Specimen Letters

 13．3 Writing Guidelines

 13．4 Language Focus

 Vocabulary & Notes

 Exercises

Key to Exercises

References