本书为《商务英语综合教程》学生用书第三册，共12个单元，内容包括经济、管理、国际法和跨文化四大模块，涉及全球经贸、国际营销、企业管理、金融理财、品牌策略、公共关系、人力资源、危机管理、企业家、房地产、电子商务、企业社会责任、商业道德、跨文化交流、职业选择、领导艺术、商业团队建设、网上购物、客户服务、商业间谍和能源危机等多个方面。每单元均由Text A、Text B、Text C及相关练习组成。

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由Text A、Text B、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

本书为学生用书第三册。

Unit One Keys to Being a Successful Entrepreneur

　Text A Seven Key Qualities of Successful Entrepreneurs

　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty

　Text C Entrepreneurs Share Courage, Other Common Traits

Unit Two Office Politics

　Text A Managing Office Politics

　Text B Case Study: Ask Annie -- HOW to Survive Office Politics

　Text C Power Plays

Unit Three Real Work at Home lobs

　Text A Home-Based Business

　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories

　Text C How to Start Your Own Business.

Unit Four Employee Turnover

　Text A Glad To See You Go : The Benefits of Employee Turnover

　Text B Case Study: Why are We Losing All Our Good People ?

　Text C Overcoming Job Burnout

Unit Five Customer Management

　Text A Surviving in the Age of Rage

　Text B Case Study: The Right Way to Manage Unprofitable Customers

　Text C Air Rage

Unit Six Market Expansion

　Text A How to Expand Your Market

　Text B Case Study: Golden Arches Galore

　Text C Grow Your Business

Unit Seven Localization Strategy

　Text A Localize Your Product to G10balize Your Business

　Text B Case Study: Going Local

　Text C What Is Localization?

Unit Eight Monopoly

　Text A The De Beers Story: A New Cut on an Old Monopoly

　Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory

　Text C Blood Diamond: Africa

Unit Nine Global Tourism

　Text A The Tourism Time Bomb

　Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks

　Text C Tower of London -- The Most Haunted Building in London

Unit Ten Green Business

　Text A Is Earth Day the New Christmas?

　Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference

　Text C The New American Buzzword is "Green"

Unit Eleven The Beauty Industry

　Text A Beauty Industry Needs Facelift

　Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover

　Text C Indian Male Beauty Industry Booms

Unit Twelve A Return to Thrift

　Text A The Seven Deadly Sins That Lead to Debt

　Text B Case Study: Coffee, Lipstick and Economy

　Text C Top Five Money Mistakes Men Make