What separates average job holders from top performers? That difference is often chalked up to vision, leadership, talent, execution, or management skill. Before all else, what separates the two is the most pervasive, powerful force in business for good or bad-ego. Injected into every team conversation, boardroom debate, marketing strategy, client interaction, contract negotiation, employment interview, or performance review is the intense, pervasive power of ego.
How we invest it in the way we work, and the return ego delivers to us and the company, depend entirely on the skill with which it's used.The question is: how will we know if we're getting a return? After five years of research, consulting, and teaching, Marcum and Smith's new book, egonomics, breaks new ground with answers.
