This book is about helping you connect with your audience by using stories -- stories that are strategically chosen and crafted to make a business point. In these pages you'll discover a simple storytelling formula that will make you a better business speaker and storyteller.

您是否为职场中一次次的演讲和宣讲而备感头疼？您是否在客户和对手面前不知该如何组织语言？您是否希望能够像故事大王那样将连珠的妙语轻松顺畅地一一道来？那么就请翻开这本《讲故事——商战取胜之道》吧。书中逐项深入地介绍了“讲故事”的优势、过程以及成功案例，将交流、心理、职场三方面结合，教给读者如何在工作中“Ncver be boring”。在轻松愉快的阅读中掌握轻松愉快的交流方式。

Acknowledgements

Introduction

This Book is Right for You if....

PART ONE: Understand that Storytelling is Your Passport to Professional Success

 1 Learn Why Storytelling is so Powerful

PART TWO: Use the Story Theater MethodTM to Make Your Presentations Come Alive

 2 Realize that Great Stories Make Great Theater

 3 Recognize that the Messenger is as Important as the Message

 4 Connect with Your Audience via Non-Co-dependent Speaking

PART THREE: Choose the Right Story

 5 Go on a Story Safari

 6 Choose from the Seven Types of Stories

 7 Differentiate Between First-Person Stories and Third-Person Stories

 8 Go Deep and Tell the Truth to Add Insight

PART FOUR: Craft a Compelling Story

 9 Ask Yourself, "What's the Point?"

 10 Write the Way You Talk -- Talk onto Paper

 11 Follow the Nine Steps of Story Structure

 12 Brand Your Message with a Phrase that Pays

 13 Link Your Openings, Closings, and Transitions

 14 Create a Cast of Characters Your Audience Will Care About

 15 Incorporate Comedy so Listeners Laugh While They Learn

 16 Build Drama to Keep Your Audience on the Edge of Their Seats

PART FIVE: Put Your Story on its Feet

 17 Move it or Lose'em with Show and Tell

 18 Use Physical Language so Participants See What You' re Saying

 19 Use Vocal Language so Your Audience Feels What You're Saying

 20 Act out Conversations Between Characters

 21 Use Emotional Language so Listeners Connect with What You're Saying

 22 Conduct "Walk and Talk" Rehearsals

PART SIX: Present Stories that Capture and Keep Attention

 23 Stand in Your Power

 24 Connect Your Mind, Body, and Spirit

 25 Engage the Audience with Interaction Techniques

 26 Brand Your Message with Cards and Posters

 27 Heighten Your Impact with Audio/Visual/Technical Support

A Final Word

APPENDIX A: Wall Signs for Your Office

APPENDIX B: Recommended Reading

APPENDIX C: Resource List of Professional Organizations, Websites, and Training

Story Theater Retreats & Seminars

About the Author