本套教材的宗旨是：用英语传授经济贸易的基础理论和基础知识，对学生进行全面的、严格的经贸基础理论教育和经贸专业英语语言技能的培训，使学生既掌握经济贸易知识，又能用英语从事外经贸工作。

本书紧扣经贸专业知识，以“必须、够用”为原则，突出实用性和针对性。在选材方面注意了文章的时效性、语言的质量和典型性，以最新鲜的商务语言传递最新的国际商贸信息和当今商务热点。内容丰富：介绍国际经贸的一些做法、惯例与程序，传送现实有用的经济信息。文章涵盖的主题有：贸易、营销、管理、国际金融、广告媒体、商务法律、国际投资、商务沟通以及国际竞争等。读者在了解经济方面知识的同时将学到地道的英语。

Unit 1

 TEXT Advertising

 SUPPLEMENTARY READlNG Sales Promotion

Unit 2

 TEXT WTO in Brief

 SUPPLEMENTARY READING Greater Wealth of Nations

Unit 3

 TEXT IMF at a Glance

 SUPPLEMENTARY READING Gold in the IMF

Unit 4

 TEXT Multinational Corporations

 SUPPLEMENTARY READING Foreign Direct Investment—Era of the Multinationals

Unit 5

 TEXT Wodd Tourism Organization

 SUPPLEMENTARY READING Travel with a Travel Agent

Unit 6

 TEXT Imports and Exports

 SUPPLEMENTARY READING Preparations for Export

Unit 7

 TEXT Methods of Payment for Imports and Exports

 SUPPLEMENTARY READING Letters of Credit

Unit 8

 TEXT The Costs of Economic Growth

 SUPPLEMENTARY READING Asia Chokes on Growing Pollution

Unit 9

 TEXT Climate Change—Hot under the Collar

 SUPPLEMENTARY READING Sustainability

Unit 10

 TEXT Advertising：It’s Everywhere

 SUPPLEMENTARY READING Magazine Market

Unit 11

 TEXT The Intellectual Property Rights＆the International Consumers’Day

 SUPPLEMENTARY READING Trademarks and Patents

Unit 12

 TEXT Developing an Intercultural Training Program

 SUPPLEMENTARY READING Cultural Stereotypes and Misunderstandings

Unit 13

 TEXT Quality of Service at McDonald’s

 SUPPLEMENTARY READING Apple and IBM

Unit 14

 TEXT Insurance

 SUPPLEMENTARY READING Marine Cargo Insurance

Unit 15

 TEXT What Kind of Negotiations Are You Preparing for?

 SUPPLEMENTARY READING A Guide to Successful Negotiations

Unit 16

 TEXT Welcome to the Wired World

 SUPPLEMENTARY READING Foreign Banks Eye Online Business