本书结合电子商务专业教学的实际需要，以其教学大纲为参考，通过国际权威机构、知名媒体和专业网站等途径采集出难度适中，涉及电子商务的历史、发展和理论；电子商务企业对客户、企业对企业的运作流程，网上支付网络安全，电子政务和电子商务的发展前景。内容丰富，具有新颖性、实用性和前瞻性，将电子商务知识与英语学习有机地结合起来，适合高等院校电子商务专业、外贸专业及商务英语专业的学生使用，也可供网络、商贸人员参考。

本书共有十个章节，系统而又全面地介绍了电子商务的基础知识，对其中关键的电子商务术语均给出了注释。其中网上时文阅读文章针对性、时效性很强。本书注重理论与实际应用相结合。对引导学生和读者积极参加实践活动，将书本的知识转化为一种谋生的手段有极大的帮助和参考价值。为了更好的配合教学，本书还配有课件供师生参考使用。

Chapter 1 Internet and World Wide Web

      Section A E-Businen Essentials

            The ABC of Internet and World Wide Web

      Section B Online Reading Material

            The Intemet and Business

      Section C Online Surfing

             What We Will Need to Get Staxted

      Section D Supplementary Reading

             E-English Rules the Waves

Chapter 2 Electronic Business Basics

      Section A E.Business Essentials

            Defining E-Business

      Section B Online Reading Material

            Power at Last

      Section C Online Surfing

            An E-mail Account

      Section D Supplementary Reading

            What's the Meaning of @ in the E-marl Address

Chapter 3 Business-to-Business E-Business

      Section A E.Business Essentials

            Defining Business-to-Business E-Business

      Section B Online Reading Material

            How Business-to-Business Works

      Section C Online Surfing

             Search Engines and DLrectones

      Section D Supplementary Reading

             Google Is Adding Maior Libraries to Its Database

Chapter 4 Business-to-Consumer E-Business

     Section A E.Business Essentials

            Defining Business-to-Consumer E-Business

     Section B Online Reading Material

            Understanding B2C E-Business

      Section C Online Surfing 

            Web Address and Domain Names

      Section D Supplementary Reading

            From a Librarian to America's Richest Man.

Chapter 5 E-Business Web Site

      Section A E-Business Essentials 

            Reviewing Web Hosting Vocabulary

      Section B Online Reading Material

            Usability of the E-Business Web Site

      Section C Online Surfing

            Visiting Online Stores

      Section D Supplementary Reading

            Big Media, Little Blogosphere

Chapter 6 Marketing Strategy for E-Business ( Ⅰ )

      Section A E-Business Essentials

            Identifying Marketing Issues

      Section B Online Reading Material

            E-Marketing Planning

      Section C Online Surfing

             Online Advertising: Banner Ads

      Section D Supplementary Reading

             China Promises Intemet Bounty

Chapter 7 ~ Marketing Strategy for E-Business ( Ⅱ )

      Section A E-Business Essentials ~

            Market Research for E-Business

           Section B Online Reading Material

            Applying the Marketing Mix to E-Business

       Section~ Online Surfing

             Online Forms

      Section D Supplementary Reading

             How Auction Sites Work Online

Chapter 8 Electronic Payments

      Section A E-Business Essentials 

            Electronic Payments

      Section B Online Reading Material

            E-payment on the World Wide Web

      Section C Online Surfing

      Section D Supplementary Reading

             Gates: China Will Become Biggest User of Broadband

Chapter 9 Security Issues

      Section A E-Business Essentials

            Security Requirements and Threats

      Section B Online Reading Material

            A Security Plan for E-Business

      Section C Online Surfing

             Upgrade Security Guard

      Section D Supplementary Reading

             Why eBay Is Buying Skype

Chapter 10 Customer Service Strategies

      Section A E-Business Essentials

             Customer Service

      Section B Online Reading Material

             Supporting Customers Online

      Section C Online Surfing ~

             Discussion Forums and Chat Rooms

      Section D Supplementary Reading

             The Finer Points of E-mail Etiquette

阅读材料参考译文

参考书目