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图书 商务英语写作(第2版)
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本书共分为18章。第1~2章主要介绍了商务英语文书写作应遵循的原则和常用的写作技巧,力求使读者认识商务英语文书的整体特色;第3~18章立足于提高读者商务英语文书的表达能力,较详尽地介绍了常用商务英语文书的类型、格式、写作技巧及其习惯表达。本书基本嚢括现代涉外公司(企业)最常用的商务英语文书的格式、方法和参考范例,如行政文书、事务文书、经贸文书等,涉及通知、启事、海报、便条、票据、备忘录、会议议程、会议记录、产品介绍、证明、证书、贺卡、名片、请帖、招标书、投标书、合同、商务报告、商务建议书、致辞和商务书信格式等内容。
目录
Chapter 1 General Principles of Business Writing
Ⅰ.Courtesy
Ⅱ.Coneisentess
Ⅲ.Clarity
Ⅳ.Completess
Ⅴ.Coretmess
Ⅵ.Concreteness
Ⅶ.Consideration
[Skill Training Exercises]
Ⅰ.Answer the following questions
Ⅱ.Compare the following pairs of sentences, choose the better onc and state your reason
Ⅲ.Rewrite the following sentences to achieve conciseness
Ⅳ.Rewrite each sentence in order to convey its meaning more courteously
Chapter 2 Skills of Business English Writing
Ⅰ.Selecting words
Ⅱ.Developing effective sentences
Ⅲ.Effective paragraph development
Ⅳ.Other skills
[Skill Training Exercises]
Ⅰ.Fill in the blanks with suitable transitional words
Ⅱ.Improve the following sentences according to the skills you've learnt in this chapter
Ⅲ.Rewrite the following sentences in a simpler and more concrete way
Chapter 3 Notice
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and feature of a notice
Ⅱ.The types of notices
Ⅲ.The format of a notice in general
Ⅳ.The format of notices giving instruction of some items
Ⅴ.The format of notices giving information to the public
[Skill Training Task]
Chapter 4 Poster
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and feature of a poster
Ⅱ.The format of a poster
[Skill Training Task]
Chapter 5 Notes and Bills
[Sample Analysis]
[Knowledge Induction]
Ⅰ.Notes
Ⅱ.Bills
[Skill Training Task]
Chapter 6 Memorandum
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and feature of memos
Ⅱ.The format of memos
[Skill Training Task]
Chapter 7 Agenda
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use of agenda
Ⅱ.The format of agenda
[Skill Training Task]
Chapter 8 The Minutes of a Meeting
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and requirements of minutes of a meeting
Ⅱ.The format of minutes of a meeting
Ⅲ.Types of the minutes of the meeting
[Skill Training Task]
Chapter 9 Product's Instruction
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and feature of a product's instruction
Ⅱ.The content of an instructior
[Skill Training Task]
Chapter 10 Certificate
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The basic knowledge of certificate
Ⅱ.The format of certificate
[Skill Training Task]
Chapter 11 Cards
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The format of invitation cards
Ⅱ.The format of congratulation/greeting cards
Ⅲ.The format of business cards
[Skill Training Task]
Chapter 12 Invitation for Bids and Pre-qualification
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use of invitation for bids and prequalification
Ⅱ.The format of invitation for bids and prequalification
[Skill Training Task]
Chapter 13 Bidding Forms
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use of a bid
Ⅱ.The content of the form of bid
Ⅲ.The format of form of bid
[Skill Training Task]
Chapter 14 Contract
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use of contracts
Ⅱ.The format of contracts
Ⅲ.Types of contracts
[Skill Training Task]
Chapter 15 Business Reports
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and category of a business report
Ⅱ.The format of different business reports
[Skill Training Task]
Chapter 16 Business Proposals
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and category of business proposals
Ⅱ.The format of different business proposals
[Skill Training Task]
Chapter 17 Speech
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The use and feature of a speech
Ⅱ.The format of a speech
Ⅲ.Types of speeches
[Skill Training Task]
Chapter 18 The Layout of a Business Letter
[Sample Analysis]
[Knowledge Induction]
Ⅰ.The
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书名 商务英语写作(第2版)
副书名
原作名
作者
译者
编者 李细平
绘者
出版社 清华大学出版社
商品编码(ISBN) 9787302644040
开本 16开
页数 337
版次 2
装订 平装
字数 529
出版时间 2023-10-01
首版时间 2012-03-01
印刷时间 2023-10-01
正文语种
读者对象 普通大众
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 经济金融-经济-贸易
图书小类
重量 614
CIP核字 2023143058
中图分类号 F7
丛书名
印张 21.75
印次 1
出版地 北京
259
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16
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