本书中使用的资料和例址新鲜生动，全而反映旅游业的最新动态。非常适合本科阶段的旅游管理专业的学生研读，同时那些从事旅游工作并且希望更多地了解旅游业的结构、各种旅游活动的人上，也可以通过阅读本书对旅游业有一个全面的认识和了解。

Guided tour
Case matrix
Authors and contributors
Preface
Publisher's acknowledgements
Abbreviations
1 An Introduction to Tourism
PART 1 TOURISM DEMAND
2 The Nature of Tourism Demand
3 Tourism Consumer Behaviour
4 Measuring and Modelling Tourism Demand
5 Forecasting Tourism Demand
PART 2 THE TOURISM DESTINATION
6 Destinations
7 The Economic Impact of Tourism
8 The Environmental Impact of Tourism
9 The Socio-cultural Impact of Tourism
10 Sustainable Tourism
11 Tourism and Development Planning
12 Tourism, Crises and Disaster Management
PART 3 THE TOURISM SECTOR
13 Attractions
14 Accommodation
15 Events Management
16 Intermediaries
17 Transportation
18 Public Sector and Policy
PART 4 MARKETING FOR TOURISM
19 Managing Marketing for Tourism
20 Marketing Planning
21 Marketing Mix Applications
22 Information Technology in Tourism
Glossary
Index