易静，晴川学院英语系负责人，对跨境电商研究多年，英语水平高，对跨境电子商务客服有深入了解，写作适合本科院校、职业院校电子商务专业、国际贸易专业、商务英语专业的教材。

跨境电商 专业英语 电子商务 跨境英语

Cross-Border E-Commerce English
Unit　1 Overview of Cross-Border E-Commerce
Part　1 The Concept of Cross-Border E-Commerce
Part　2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part　3 The Current Situation of Cross-Border E-Commerce in China
Part　4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit　2 Main Cross-Border E-Commerce Platforms
Part　1 Amazon & eBay
Part　2 Alibaba & AliExpress
Part　3 DHgate
Part　4 Shopee
Unit　3 Opening a Cross-Border E-Commerce Store
Part　1 Selection of a Cross-Border E-Commerce Platform
Part　2 Preparation of Registration Materials
Part　3 Procedures of Shop Registration
Part　4 FAQ while Opening a Cross-Border E-Commerce Store
Unit　4 Store and Product Description
Part　1 Store Description
Part　2 Title and Key Words of a Product
Part　3 Banners and Pictures
Part　4 Product Description & Features
Unit　5 Cross-Border E-Commerce Product Management
Part　1 Product Selection
Part　2 Product Sorting
Part　3 Product Pricing
Part　4 Forbidden and Restricted Products (include: Intellectual Property Issue)
Unit　6 Cross-Border E-Commerce Order Management
Part　1 Pre-sale Inquiry and Reply
Part　2 Price Negotiation
Part　3 Placing an Order
Part　4 Follow-up of Order Related Services
Unit　7 Cross-Border E-Commerce Marketing Activities
Part　1 Promotion & Marketing (Platform-inside & SNS)
Part　2 SEO
Part　3 SEM
Part　4 Brand Building
Unit　8 Cross-Border E-Commerce Payment
Part　1 Offline Payments
Part　2 Online Payments (PayPal, Paynooer, LianLian)
Part　3 Payment Process
Part　4 Account Withdrawal
Unit　9 Cross-Border E-Commerce Logistics and Warehousing
Part　1 Packaging
Part　2 Logistics Channels
Part　3 Domestic and Overseas Warehouses
Part　4 Delivery Tracking & Transportation Time
Unit　10 After-sale Service of Cross-Border E-Commerce
Part　1 After-sale Rules
Part　2 Disputes and Complaints
Part　3 Changing or Returning the Goods
Part　4 Claiming
Unit　11 Transaction Evaluation of Cross-Border E-Commerce
Part　1 Five-star Praise and Feedback
Part　2 Bad Review and Feedback
Part　3 Evaluation and Comments Modifying
Part　4 Seller’s Evaluation of the Buyer
Unit　12 ERP and Supply Chain of Cross-Border E-Commerce
Part　1 Functions and Advantages of ERP
Part　2 Main ERP Systems
Part　3 Supply Chain Service Provider
Part　4 Supply Chain Management

1.商务英语专业跨境电商方向教师写作，有很好的英语教学功底。
2.全面介绍跨境电商英语的基础知识和应用场景，每章分为warming up、listening、speaking、reading、exercises,难度适中，适合教学使用。
3.配套资源丰富，作者配套PPT、教案、习题答案、试卷、听力素材，并配套音频。

本书内容分为12个unit，分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每unit分为3个part，设置warming up、listening、speaking、reading几个模块，训练读者听、说、读、写、译各方面的能力，培养读者跨境电子商务英语语言能力和良好的国际视野、跨文化交际能力，提升其在跨境电子商务领域的综合竞争力。