入世以来，尤其是过去的三十多年中，我国与世界经济接轨的步伐大大加快，国家的经济活动也已远远超出传统的外贸范畴，国际谈判已成为经济活动中非常关键的环节，也成为许多大中型企业日常工作的一部分，对谈判策略与技巧的灵活应用已成为提高企业和商品竞争力的重要因素。王茹编著的《国际商业谈判》一书正是为了适应中国经济高速发展的新形势而编写的，对实际商务操作直接起指导作用，方便自学或课堂教学，旨在提高学习者在各种商务环境下的商务谈判技能。

《国际商业谈判》主要介绍了国际商业谈判的具体过程及实务，以国际商业谈判的主要业务环节为主线，系统分析国际商业谈判相关的国际惯例、国际商品交换过程的各种实际运作以及文化差异对国际商业谈判的影响，具体介绍了国际商业谈判的内容与操作方法，例如谈判团队的组建，制订目标，地点选择，日程安排，谈判策略，协议签订，成果汇报等。

王茹编著的《国际商业谈判》内容新颖实用，紧扣时代脉搏，并配有大量生动翔实的操作实例，旨在帮助学习者快速进入商业谈判的角色，以胜任商务工作的需要。

Part I ABC to International Business Negotiation

Chapter 1 About Business Negotiation(关于商业谈判) 

Section I Negotiation Key Terminology(谈判关键术语)

Section II Basics of Business Negotiation(商业谈判基础知识) 

Section m Practical Activities(实操练习) 

Chapter 2 Principles of Business Negotiation(商业谈判原则) 

Section I General Principles of Business Communication

(商业沟通一般原则) 

SectionⅡPrinciples of Business Negotiation(商业谈判原则) 

Section III Practical Activities(实操练习) 

Chapter 3 Process of Business Negotiation(商业谈判过程) 

Section I Preparation for Business Negotiation

(商业谈判前的准备) 

Section II Procedures of Business Negotiation(商业谈判的步骤)

Section 111 Practical Activities(实操练习) 

Chapter 4 Negotiating Power and Related Factors

(谈判力及相关因素) 

Section I Negotiating Power(谈判力)

Section 11 Factors Influencing Negotiating Power

(影响谈判力的因素) 

Section m Practical Activities(实操练习) 

Chapter 5 Personal Negotiation Styles VSBusiness Negotiation Modes

(谈判风格与商业谈判模式) 

Section I Negotiators’Personality Traits and Personal Negotiation

Styles(谈判者性格特征与谈判风格) 

SectionⅡ Negotiators’Personality VSBusiness Negotiation

Modes(谈判者性格类型与商业谈判模式) 

 Section III Practical Activities(实操练习) 

Chapter 6 Basic Qualities and Professional Skills for Negotiators

(谈判者应具备的基本素质与专业技能) 

Section I Negotiators’Basic Qualities(谈判者应具备的基本素质)

Section II Professional Skills for Negotiators

(谈判者应具备的专业技能) 

Section III Practical Activities(实操练习) 

Chapter 7 Strategies and Tactics of Business Negotiation

(谈判的策略与战术)

Section I Attitudinal Strategies and Tactics(表态策略与战术) 

Section II Situational Strategies and Tactics(情景策略与战术) 

Section III Practical Activities(实操练习)

Part 11 Practical I nternational Business Negotiation

Chapter 8 Sales Negotiation(货物买卖谈判)

Section I Quality，Quantity and Price(质量、数量与价格) 

Section II Packing and Marking(包装与唛头)

Section III Transportation，Insurance and Payment

(运输、保险与支付)

Section V Practical Activities(实操练习)

Chapter 9 Investment Negotiation(投资谈判) 

Section I Types of Investment Negotiation(投资谈判分类)

Section II Other Issues of Investment Negotiation

(其他投资谈判事项)

Section III Practical Activities(实操练习)

Chapter 10 Technology Trade Negotiation(技术贸易谈判)

Section I Principal Legal Forms of Technology Trade

(技术贸易的主要法律形式)

Section II Content of Technology Trade Negotiation

(技术贸易谈判的内容)

Section III Practical Activities(实操练习)

Chapter 11 Business Contract Negotiation(商务合同谈判) 

Section I Introduction to Business Contract(商务合同介绍) 

Section lI Procedures of Business Contract Negotiation

(商务合同谈判程序)

Section HI Practical Activities(实操练习)

Chapter 12 Complex Negotiation【复杂谈判)

Section I Properties of Complex Negotiations(复杂谈判的特点) 

Section II Types of Complex Negotiations(复杂谈判的类型) 

Section III Practical Activities(实操练习)

Chapter 13 Intercultural Business Negotiation(跨文化商业谈判) 

Section I Intercultural Awareness in Business Negotiation

(商业谈判中的跨文化意识)

Section II Business Negotiation Styles of Different Culture

(不同文化的商业谈判风格)

Section III Practical Activities(实操练习)

Chapter 14 Tactical Business Negotiation Expressions and Negotiation

Tips(商业谈判战略表达方式及谈判技巧)

Section I Tactical Expressions in Business Negotiation

(商业谈判战略表达方式)

Section II Collection of Negotiation Tips(谈判技巧集锦)

Section III Practical Activities(实操练习)

Test for Qualification of Negotiators(谈判资格测试)

Evaluation of Negotiation Result(谈判结果评价) 

Bibliography(参考书目) -