本书是《中国出境旅游发展年度报告(2013》的英文版，主要内容包括中国出境旅游发展概况、中国出境旅游市场环境分析、中国出境旅游市场结构与消费特征、中国出境旅游产业运营特征、典型区域发展特征、2013年我国出境旅游发展趋势与建议。《中国出境旅游发展年度报告(2013》由中国旅游研究院编著。

Introduction Overview of China Outbound Tourism Development in 2012

1. Emerging Market of the World's Largest Outbound Tourism and Consumer Cluster

 1.1 Demographic Dividend and Favorable Macro Environments

 1.2 Improved Consumer Environments

 1.3 Role of China Outbound Tourism in Promoting Social and Economic Develop- ment of Destinations

 1.4 Major Contributions to the Development of China and the World's Tourism Economy

2. Internal and External Environments Driving Sensible Travel Expenditure

 2.1 Transition of Fast Development into Steady Growth in Destinations

 2.2 Quality Oriented other than Quantity Driven Programs

 2.3 Consumer Segments Prompted by Continuously Increased Outbound Market Size

 2.4 Growingly Institutionalized Paid Holidays

 2.5 Decline in the Number of High End Consumers

3. Transition of the Industry to Consumer-based and Capital- Driven Approaches

 3.1 Shift from the Previously Resource-driven Competition to the Growing Consumer-based Approach

 3.2 Outbound Travel Business Driven by the Equity Market

 3.3 Breakthroughs of Industry Growth Models

 3.4 Penetration of Foreign-funded Firms in Outbound Travel

 Business Market

Chapter 1 Environmental Analysis of China Outbound Tourism Market in 2012

Section I : Economic Environment Characteristics of Outbound Tourism in 2012

 1.1 The Foundation of Outbound Tourism Enhanced by the Growth of Per Capita Income

 1.2 Outbound Tourism Consumption Driven by the Continuous Rise of RMB Exchange Rate

 1.3 More Opportunities Provided for Outbound Tourism by Extending Land Routes and Air Flights

 1.4 Rising Aviation Fuel Surcharge -- an unfavorable effect for Out-bound Tourism

 1.5 Outbound Tourism Boosted by Strong Domestic Tourism Development

 1.6 Outbound Tourism Accelerated by Increasingly Convenient Pay-ment Platforms

Section Ⅱ : Political Environment

 2.1 Steady Progress of China's Political and Diplomatic Cooperation despite the Unrest

 2.2 Outbound Tourism Environment Optimized by the Continuous Improve-ment of Tourism Visa Policy

 2.3 Individual Tour to Taiwan, China Driven by a Variety of Factors

Section Ⅲ : Other Environmental Features of Outbound Tourism Market

 3.1 China Well-recognized by Major Countries as the Most Important Strategic Source Market

 3.2 Variables Posed to Outbound Tourism Development by the Pilot Transformation from Business Tax to Value Added Tax (VAT)

 3.3 Many Existing Defects despite Improvement of Market Regulatory Environment

Chapter 2 Market Structure and Spending Patterns of China Outbound

 Tourism in 2012

Section I : Market Structure

 1.1 Market Situation

 1.2 Market Structure

Section Ⅱ : Overall Analysis

 2.1 Variables of Spending Patterns

 2.2 Demographic Characteristics of Chinese Mainland Outbound Tourists

 2.3 Factors Affecting Outbound Tourists' Spending Decisions

 2.4 Characteristics of Spending Decisions

 2.5 Spending Patterns of Outbound Tourists

 2.6 Assessment of Prospective Spending Preferences

Section Ⅲ Spending Characteristics of Major Destinations

 3.1 Hong Kong SAR

 3.2 Macao SAR

 3.3 Taiwan China

 3.4 Japan

 3.5 USA

 3.6 Canada

 3.7 South Africa

 3.8 Australia

Section IV : Analysis of Outbound Tourist Satisfaction

 4.1 Statistical Analysis of Tourist Satisfaction

 4.2 Overall Satisfaction and Quality Perception Index on Key

 Tourist Elements

Chapter 3 Operational Characteristics of China Outbound Tourism Industry in 2012

Section Ⅰ: Basic Performance of Outbound Tourism Industrial Players

 1.1 Enlargement of both the Industry Scale and the Uneven Regional\\ Distribution

 1.2 Regulated Operation and Enlarged Profit by Changing Sales Tax into VAT tax

 1.3 A Steady Development of Group-tour Business Boosted by Normalized Out- bound Tourist Demand

 1.4 An International Business Cooperation--Transition from Incremental Dominant to the Stock Dominant

Section Ⅱ : The operating Situation of the Outbound Tourism Industry

 2.1 The Transition from Resource-based Competition to Tourist-oriented Competition.

 2.2 The Shift of Business Focus to Outbound Tourism Attracted by its Cost effective Advantages

 2.3 Online Service Provider and Travel Agencies' Development toward each other--A Loss of Comparative Advantage

 2.4 A Profit Decline by the Economic Slowdown and a Rise of Labor Costs

Section m Developing and Innovating main Products in Outbound Tourism Industry

 3.1 "N + X"Type of Tourism Products--to Lead the Development Trend ...

 3.2 The Prevailing Theme Tour Products

Chapter 4 Characteristics of Regional Outbound Tourism Development ..-

Section Ⅰ: North China Market

 1.1 Overview of Regional Economy

 1.2 Outbound Tourism Development

 1.3 Case Study--Beijing

Section Ⅱ: East China Market

 2.1 Overview of Regional Economy

 2.2 Outbound Tourism Development

 2.3 Case Study--Shanghai

Section Ⅲ: South China Market

 3.1 Overview of Regional Economy

 3.2 Development of Outbound Tourism

 3.3 Air Traffic Network Development

 3.4 Case Study--Guangzhou

Section IV: Southwest China Market

 4.1 Overview of Regional Economy

 4.2 Development of Outbound Tourism

 4.3 Case Study--Chongqing

 4.4 Case Study--Chengdu

Section V : A Comparison of Five Typical Cities in the Outbound Market

 5.1 Demographic Characteristics of Outbound Tourists

 5.2 Factors Influencing Consumer Decision-making

 5.3 Spending Decision-making Characteristics of Outbound Tourists

 5.4 Characteristics of Outbound Tourist Spending Patterns

Chapter 5 Trends and Recommendations for China Outbound Tourism

 Development

Section 1 : Outbound Tourism Trends in 2013

 1.1 Maintaining a Fast Growth in Outbound Tourism

 1.2 Further Promoting Outbound Tourism Market Segments

 1.3 Growingly Consumer-based Approach and Capital-driven Industrial Upgrading

 1.4 Tax Shake-up to Make Business Easier

Section 2 : Recommendations for China Outbound Tourism

 2.1 Better Understanding of the Enlarged Trade Deficit

 2.2 Greater Emphasis on Research and Analysis of Chinese Market

 2.3 To Ensure Service Promotion and Brand Building- a Key Driver