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图书 机电行业英语(附光盘21世纪应用型本科教育行业英语系列教材)
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刘清波和李丹峰主编的《机电行业英语》由八个单元组成,每个单元包括五个部分,即单元目标(Unit Objectives)、听与说(Let's Listen and Talk)、读与写(Let's Read and Write)、职场项目(Workplace Projeet)和职业沙龙(Career Salon)。书后附有练习答案、参考译文、听力会话和短文的文字材料及光盘。

本书以机电行业为背景,涉及的题材包括机电领域的职业前景、机电一体化技术概观、机电产品的开发设计、智能检测、安装与维护、市场调研、推广与销售以及世界著名企业家访谈录。

目录

Unit1 The Career Path in Mechanical and Electrical Engineering

 Listening Situation 1 Talking about the career prospect

 Situation 2 Getting better prepared for a job interview

 Speaking Situation 3 Asking about a job opening

 Situation 4 Attending a job interview

 Reading Passage 1  The Career Path in Mechanical and Electrical Engineering

 Passage 2  Automation Engineer Resume

 Writing  Sample 1  A Letter of Job Application

 Sample 2  A Resume

Unit2   Mechatronics Engineering Technology

 Ustening Situation 1 Showing a visitor around the factory

 Situation 2 Introducing the definition of mechatronics

 Speaking Situation 3 Visiting the production line

 Situation 4 Talking about the workshop tour

 Reading  Passage 1  The Introduction of Mechatronics

 Passage 2  The General Introduction of Technology Transfer Agreement

 Writing  Sample 1  Abstract for Thesis ( 1 )

 Sample 2  Abstract for Thesis (2)

Unit3 Product Design and Development

 Listening Situation 1 Asking information about the National Undergraduate Electronic

 Design Contest

 Situation 2 Getting better prepared for a design competition

 Speaking Situation 3 Interviewing a robot design contest winner

 Situation 4 Introducing design ideas

 Reading  Passage 1  Automotive Design

 Passage 2  "Create the Future" Design Contest

 Writing  Sample 1  A Letter of Inquiry

 Sample 2  A Letter of Response

Unit4 Artificial Intelligence and Machine Fault Diagnosis

 Listening Situation 1 Talking about the Intelligent Transportation System

 Situation 2 Introducing Artificial Intelligence

 Speaking Situation 3 Talking about the pre-shipment inspection of goods

 Situation 4 Discussing the reinspection of goods

 Reading  Passage 1  Intelligent Condition Monitoring and Fault Diagnosis System

 Passage 2  Machine Fault Diagnosis

 Writing  Sample 1  A Letter of Complaint

 Sample 2  A Letter Responding to Complaint

Unit5  The Operation, Installation and Maintenance of Household Appliances

 Listening Situation l Inquiring about using an air conditioner

 Situation 2 Handling simple repairs and maintenance

 Speaking Situation 3 Giving customers advice on how to maintain a new refrigerator

 Situation 4 Talking about how to improve the efficiency of a refrigerator

 Reading  Passage 1  Installing a Central Air Conditioner

 Passage 2  Keys to Produce User-friendly Manuals

 Writing  Sample 1  Follow-up Sales Letter ( 1 )

 Sample 2  Follow-up Sales Letter (2)

Unit6 The Market Research of Mechanical and Electrical Products

 Listening Situation 1 Talking about the development of automotive engineering

 Situation 2 Knowing better about the future of electric vehicles

 Speaking Situation 3 Marketing a second hand ear to a client

 Situation 4 Visiting the Guangzhou International Automobile Exhibition

 Reading  Passage 1  World Packaging Machinery Industry Forecasts

 Passage 2  Rosy Prospects for China's Equipment Manufacturing Sector

 Writing  Sample   An Agenda 

Unit7 Advertising, Sales and Marketing

 Listening Situation 1 Inquiring about the price of machine tools

 Situation 2 Talking about sales negotiation

 Speaking Situation 3 Negotiating about terms of payment

 Situation 4 Negotiating about the contract

 Reading Passage 1  Green Marketing Ideas

 Passage 2  Want one.'? Get it now

 Writing  Sample 1  Initial Order

 Sample 2  Order Sheet

Unit8 Entrepreneur Interviews

 Listening Situation 1 Tips for becoming a successful entrepreneur

 Situation 2 Talking about company image

 Speaking Situation 3 Preparing for a press interview

 Situation 4 Preparing for an interview with a famous female entrepreneur

 Reading  Passage 1  Driving Innovation

 Passage 2  Sustainable Ford Motor Company: An Interview with Bill Ford

 Writing  Sample 1  Business Memorandum ( 1 )

 Sample 2  Business Memorandum (2)

参考文献

Glossary

标签
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书名 机电行业英语(附光盘21世纪应用型本科教育行业英语系列教材)
副书名
原作名
作者 刘清波//李丹峰
译者
编者
绘者
出版社 暨南大学出版社
商品编码(ISBN) 9787566801920
开本 16开
页数 181
版次 1
装订 平装
字数 286
出版时间 2012-08-01
首版时间 2012-08-01
印刷时间 2012-08-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
图书小类
重量 0.334
CIP核字
中图分类号 H31
丛书名
印张 11.75
印次 1
出版地 广东
260
185
8
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号
版权提供者
定价
印数 3000
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