《电子商务行业英语》选材注重语言交际技能的实用性、通用性、时效性、典型性和可模拟性，体现从事行业涉外交际必需掌握的基本知识和技能。题材反映该行业在技术应用方面的最新成果或重大发展趋势，体现行业涉外交际的需要；内容涉及行业人物访谈、行业发展趋势与动向、企业或公司简介、产品介绍、招聘和求职、行业信息交流等；体裁表现应用性语言的多样性，如交谈、讨论、信函、报告、广告、通知、纪要等。本书由本书编写组编。

Unit 1 What a Smavt Shopper!

Unit Preview

Workplace Listening and Speaking

Dialogue 1 Fir9t Meeting at a Workplace

Dialogue 2 Talking About Online 5hopping

Practical Reading

Passage 1 Alibaba:Open Seaame

Passage 2 Tips for Savincg Money on Amazon

Simulated Writing Email

Workplace Project shopping Online

Career Salon

Unit 2 Get You on Youy Way!

Unit Preview

Workplace Listening and Speaking

Dialogue 1 Purchasing a Computer

Dialogue 2 How to Get coomeone to Say Yes

Practical Reading

Passage 1 No Jobs? You Make Your Own

Passage 2 How to Start an Online Store

Simulated Writing Product Description

Workplace Project Starting an Online Store

Career Salon

Unit 3 Let's Negotiate!

Unit Preview

Workplace Listening and Speaking

DiaIocgue 1 Making an Air Ticket Reroervation

Dialogue 2 At a Trade Fair

Practical Reading

Passage 1 Your Niche Leads to Succegs

Passage 2 Negotiation in International Business

Simulated Writing Offer and Counter-offer

Workplace Project Business Negotiation

Career Salon

Unit 4 Call It a Deal!

Unit Preview

Workplace Listening and Speaking

Dialogue 1 About Packaging

Dialogue 2 Can You Advance Shipment?

Practical Reading

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Unit 5 Customers Are Always Right!

Unit 6 Ready to Be the Power Seller？Go!

Unit 7 Culture Matters!

Unit 8 Time Is Money!