《跨文化商务沟通(新维度外语系列教程)》(作者占俊英)适合用作商务英语专业本科、经济管理、国际贸易、市场营销等相关专业学生的选修、辅修教材，也可用作现代国际商务人士进修提高的参考书。全书共有十章，涉及的主题包括：沟通方式、刻板印象、初次见面、招待访客、时间概念、商务谈判、签订协议、决策制定者、领导风格和市场营销。

Unit 1 Communication Across Cultures

Section A Understanding Cultural Differences

Secticn B Culture Shock in Intercultural Pusiress Communication

Section C Learning Development

Unit 2 Stereotypes Across Cultures

Section A Impact of Stereotypes on Intercultural Communication

Section B Barriers in Intercuhural Business Communication

Section C Learning Development

Unit 3 Making Initial Contacts Across Cultures

Section A Getting Connected

Section B Introduction and Greeting Behaviour

Section C Learning Development

Unit 4 Hospitality Across Cultures

Section A Socializing with Colleagues

Section B Gift Giving

Section C Learning Development

Unit 5 Time Across Cultures

Section A Polyphonic and Monochronic

Section B Company Time or Personal Time

Section C Learning Development

Unit 6 Negotiations Across Cultures

Section A Different Negotiation Styles

Section B Nonverbal Commtnication in Negotiation

Section C Learning Development

Unit 7 Agreement Across Cultures

Section A Forms of Agreement

Section B Explicit and Implicit Style cf Agreements

Section C Learning Development

Unit 8 Decision Makers Across Cultures

Section A The Quality of Negotiators

Section B Women in the Workplace

Section C Learning Development

Unit 9 Leadership Across Cultures

Section A Management Styles

Section B Leadership and Culture

Section C Learning Development

Unit 10 Marketing Across Cultures

Section A Globalization and Localization

Section B The Impact of Culture on Marketing Strategy

Section C Learning Development

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