胡松华编著的《全球商务管理》为全英文教材，比较系统地介绍了国际商务管理的各个方面，包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实，体例完整，方便教学。每章含有的案例和中国的实际情况结合紧密，资料主要来源于国内企业，具有很强的实操性，所以本书理论和实际相结合得较好。

Preface

Chapter 1 Challenges of Global Business Management

 Opening Case: Galanz, a Workshop of the World

 1.1 Significance of International Business

 1.2 The Role of Global Business Environment

 1.3 The Decision-Making Function of International Managers

 1.4 Summary

 1.5 Scenario Analysis

Chapter 2 International Entry Modes

 Opening Case: Nestl6's Global Drive

 2. 1 Basic Types of International Entry Modes

 2.2 A Comparison of Entry Modes

 2. 3 Selecting the Mode of Entry

 2. 4 Summary

 2.5 Scenario Analysis

Chapter 3 International Investment: Theory and Practice

 Opening Case: Aflac's Success in Japan

 3.1 The Scope of International Investment

 3.2 The MNE: Evolution, Structure, and Characteristics

 3.3 FDI Theories and Theories of the MNE

 3.4 Porter's Diamond Model

 3.5 Summary

 Active Learning Case: Global Finance Gurus: Buffett vs. Soros

 Case Study: Nestl6 in India

Chapter 4 International Trade: Theory and Policy

 Opening Case: Trade between the U. S. and China

 4. 1 Rationale of International Trade

 4.2 International Trade Barriers

 4. 3 International Trading System

 4. 4 Summary

 Short Story: An Exchange between Tom and Huck

Chapter 5 International Trade Practice

 Opening Case: Which Bank should the Documents be Presented to? .,

 5.1 International Trade Terms

 5.2 Remittance and Collection

 5.3 Letter of Credit (L/C)

 5.4 Summary

 5.5 Scenario Analysis

Chapter 6 Global Strategic Management

 Opening Case: The Rise of Haier as a Global Manufacturer

 6. 1 The Nature of Global Strategic Management

 6.2 Global Strategy

 6.3 Global Strategic Formulation

 6.4 Global Strategic Implementation

 6.5 Global Strategic Control

 6. 6 Summary

Chapter 7 Global Organization Design

 Opening Case: Procter & Gamble's Organization Overhaul

 7. 1 International Division Structure

 7.2 Global Product Structure

 7.3 Global Geographic Structure

 7.4 Global Functional Structure

 7.5 Global Matrix Structure

 7.6 Summary

Chapter 8 International Investment Management

 Opening Case: "IBM PC" Goes to Lenovo

 8. 1 Forms of Foreign Direct Investment

 8.2 Managing Foreign Exchange Risks

 8.3 Cost of Capital for International Investment

 8.4 Investment Approaches

 8.5 Feasibility Study for International Projects

 8.6 Summary

 Closing Case: Matsushita in Hollywood

Chapter 9 Global Operation Management

 Opening Case: Flextronics' Operations in China

 9. 1 Advantages of Global Operations

 9. 2 International Production

 9.3 Global Sourcing

 9.4 International Transfer Pricing

 9. 5 Summary

 Appendix to Chapter 9 : An Optimal Transfer Pricing Model

Chapter 10 Global Supply Chain Management

 Opening Case: Li & Fung, a Leader in GSCM

 10. 1 Logistics and Supply Chain Management

 10. 2 International Inventory and Information Flow

 10. 3 International Transportation

 10. 4 Transport Documents

 10. 5 Summary

Appendix

 Appendix 1 International Rules for the Interpretation of Trade Terms 2010 (Excerpts)

 Appendix 2 ICC Uniform Customs and Practice for Documentary Credits ( UCP 600)

 Appendix 3 United Nations Convention on Contracts for the International Sale of Goods (1980)

 Appendix 4 The Hague-Visby Rules (1968)

Glossary : Chinese Translation

Bibliography