由姜荷梅、叶利华编著的《21世纪大学实用行业英语综合教程》融多种行业专业基础知识于一册，由14单元组成，涉及1个热门行业领域：市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用，以及企业发展起重要作用的人力资源、公共关系、企业文化等。每个单元涉及一个独立的主题，并围绕该主题安排教学内容和设计训练任务。每单元分为9大部分。

Unit 1 Marketing市场营销

Text A Marketing Basics

Text B SWOT Analysis——the First Step of Success in Marketing

Text C Happy Clients Bring More Business

Oral Practice

Mini-Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 2 Chain Operation连锁经营

Text A Operation of Chain Stores

Text B Franchising

Text C Case Study—Stein Mart

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 3 International Trade国际贸易

Text A An Introduction to International Trade

Text B Gains from Trade

Text C Exporting—An Overview

Oral Practice

Mini—Project

Phrases&Terms

Surting the Internet

Video Clip

Unit 4 Logistics物流

Text A Overview of Logistics

Text B Components of a Logistics System

Text C How Does Third—party Logistics Work？

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 5 E—commerce电子商务

Text A Introduction to E-commerce

Text B Mobile Commerce

Text C Amazon Case Study

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 6 Advertising广告

Text A Introduction to Advertising（Ⅰ）

Introduction to Advertising（Ⅱ）

Text B Types of Advertising

Text C Brand Loyalty Case Study—Coca—Cola Can Change Up

Oral Practice

Mini-Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 7 Financial Accounting财务会计

Text A Introduction to Accounting

Text B Cash Flow

Text C Internal Control

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 8 Hospitality and Tourism酒店业与旅游业

Text A The Changing Hospitality Industry

Text B Ecotourism

Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers

Oral Practice

Mini-Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 9 Laws and Ethics法律与伦理

Text A International Commercial Law

Text B Anti-piracy Measures

Text C Managing the Challenges of the Protection of Intellectual Property Rights

Oral Practice

Mini-Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 10 Applications of Information Technology信息技术的应用

Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）

Security and Privacy Challenges in Cloud Computing Environments（Ⅱ）

Text B Social Network—Facebook

Text C The Smartphone Information Revolution

Oral Practice

Mini-Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 11 Human Resources人力资源

Text A Functions of Human Resources Management

Text B External vs Internal Recruitment

Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 12 Public Relations公共关系

Text A Public Relations Basics（Ⅰ）

Public Relations Basics（Ⅱ）

Text B Learning to Use PR Functions

Text C The Past and Present of Public Relations

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 13 Organizational Culture企业文化

Text A Organizational Culture

Text B Culture：Your Environment for People at Work

Text C Measuring Organizational Culture（Ⅰ）

Measuring Organizational Culture（Ⅱ）

Oral Practice

Mini—Project

Phrases&Terms

Surfing the Internet

Video Clip

Unit 14 Setting Up Your Own Business创业

Text A Thinking of Starting a Small Business？

Thinking of Starting a Small Business？

Text B Ten Simple Rules for a Successful Start-up

Text C Tips to Get Rich Young

Oral Practice

Mini-Project

Phrases&Terms

Surfing the Internet

Video Clip

Glossary