《商务英语综合教程(第4册)》为“全国应用型本科商务英语系列规划教材”的综合教程用书，是为应用型本科院校商务英语专业、英语专业商务或外贸方向的学生编写的英语基础课教材。该教材在编写中，充分考虑了应用型本科院校商务英语专业的特色和实现为地方或区域经济建设发展服务，着重培养面向生产、管理、服务一线的应用型商务英语人才的目标。本书由王素芬、郭亚卿主编。

Unit 1

Management Skills

Lead-in

Text: Boards Must Take on Risk Management

Supplementary Reading: Keeping Employees Happy in a Post-Recession World

Writing: Sales Letters

Unit 2

Business Environment

Lead-in

Text: How Has the Internet Affected the Business Environment?

Supplementary Reading: Enterprises and Environment

Writing: Inquiry Letters

Unit 3

Finance

Lead-in

Text: Why Are Investors Still Lining Up for Bonds?

Supplementary Reading: Changing Definitions of 'Green' Alter Investment Strategies

Writing: Quotation Letters

Unit 4

Human Resources

Lead-in

Text: Hiring Competent People Leads to Organizational Effectiveness

Supplementary Reading: Gain Employee Loyalty by Putting Them on a Career Track

Writing: An Order Letter

Unit 5

Market Research

Lead-in

Text: Market Research

Supplementary Reading: Hitting the Market

Writing: Reminder

Renew 1

Unit 6

Products

Lead-in

Text: Rabbit Ears Perk Up for Free HDTV

Supplementary Reading: Google Unveils App for Paying with Phone

Writing: Contract

Unit 7

Marketing

Lead-in

Text: Don't Let Hard Times Derail Your Advertising

Supplementary Reading: Pie in the Sky? Domino's Flips Switch on Times Square Instant Reviews, Takes Transparency to New Level

Writing: Invoice

Unit 8

Branding

Lead-in

Text: It's More than a Logo

Supplementary Reading: Why Brands Fail?

Writing: Bill of Exchange/Draft

Unit 9

International Trade

Lead-in

Text: Openness to International Trade

Supplementary Reading: A Trade Surplus Brought on by Outdated Perspectives

Writing: Bill of Lading

Unit 10

Company Performance

Lead-in

Text: Merging Cultures and Companies

Supplementary Reading: Samsung's Earnings Slide 18%

Writing: Insurance Policy

Review 2

Words & Phrases