虞苏美、张春柏主编的《新编商务英语<第二版>综合教程》旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在培养学生英语能力的同时，熟悉各种商务活动，了解商务方面的知识。因此，本书为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各领域，使学生在学习语言的同时，掌握必要的商务知识。在融语言知识，交际技能和商务知识于一体方面，本教材作了大胆的尝试。

Unit1

Sports and Business

Nike, from Small Beginnings to World Giant （Ⅰ）

What Role Does Sport Play in Business？

Nike, from Small Beginnings to World Giant （Ⅱ）

Complimenting

Unit2

Ownership

Types of Business Ownership

Is It the Most Competitive Ownership？

A Mixed Economy:The Role of the Market

Asking or Offering Favors

Unit3

Fashion

Fashion

Why Do We Follow Fashion？

Fashion Industry

Expressing Concern,Consolation and Encouragement

Unit4

Consumer Satisfaction

Bargains

Are You a Smart Bargain-hunter？

Why Reople Buy？

Complaining

Unit5

Management

Areas of Management

Skills & Abilities for Various Management Work

The Structure of a Company

Making Appointments

Unit6

Human Resource

Management

Human Resource Management

We Are Seeking a Human Resources Manager

Maslow's Hierarchy of Needs

Talking about Personal Interests

Unit7

Interview

How to Shine at a Job Interview

How to Succeed at a Job Interview

Types of Interview

Interviewing Peopte

Unit8

Trademark

What Is a Trademark？

Are You Familiar with Them？

Protecting a Trademark

Expressing Intention

Unit9

Successful Businessmen

Focus on Douglas lvester, CEO of Coca-Cola

Do You Ha\
e What It Takes toSucceed？

Matsushita; The World's Greatest Entrepreneur？

Agreeing and Disagreeing

Unit10

Successful

Businesses

Nokia: Voice from Finland

We Have Got a Lot of Decisions to Make！

Canon: Sixty Years of Progress

0Asking for and Giving Opinions

The Future Expressions

Football and Basketball Catalogue

Brand Image

The Passive Voice of Verbs

Company Relationship

Joint Venture

Adjectives Used to

Describe Clothing

Bar Graphs

The Fashion Industry

Subjunctive Mood of Verbs （1）

Advertisement of Bargains

Consumer Satisfaction/Dissatisfaction

Subjunctfve Mood of Verbs （2）

Company Organization

Levels of Management

A Review of Verbs

Performance Appraisal Form

P1ural Forms of Nouns

Curriculum Vitae and Application Letters

How DO You Handle Trick Questions？

Subject and Verb Agreement （1）

Casa Study

Selecting Brand Names

Describing Character

Case Study —— Economic

Status for Investment

Leadership Lassons for

the 21st Cantury

Subiect and Verb Agreement （2）

A Comparison of Two Businesses

DMsion of Economic Activities