《经贸英语》以英语为载体，把经贸学科的专业知识作为被载体，使学习者真正体验经贸职业典型的工作过程，获取以英语为载体的过程性知识，并能在以后的工作中用英语进行相关的交际活动。

本教材运用职业教育的理论来组织内容，但采用与纯语言教材类似的单元主题方式来编写，最终以语言教材的形式呈现给学习者，因此，教授本教材的教师基本不需要太多的经贸专业知识。本教材由蒋磊教授负责总体设计及全书的统稿。

Unit 1 Business and Trade

 Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A International Trade

Reading B Yard Sales in the United States

 Part Ⅳ Writing Project

Business Letter for Import & Export Corp.

 Part Ⅴ Funny Time

Unit 2 Company Presentations

  Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A A Trend--Businesses Today Go Global

Reading B IKEA--Making Life Better

 Part Ⅳ Writing Project

Advertisement for IKEA Corp. Furniture

 Part Ⅴ Funny Time

Unit 3 Conference and Exhibition

  Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Trade Show--An Promising Industry

Reading B Fashion Shows

 Part Ⅳ Writing Project

Event Planning

 Part Ⅴ Funny Time

Unit 4 New Retailing Program

 Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Factory-to-store Strategy Pays Off for US Retailer

Reading B Carrefour--World Largest Food Retailer

 Part Ⅳ Writing Project

Report on Grocery Retail

 Part Ⅴ Funny Time

Unit 5 Business Dinner

  Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Doing Business over Meals

Reading B A Bigger and Better Reception

 Part Ⅳ Writing Project

Letters of Invitation

 Part Ⅴ Funny Time

Unit 6 Brands

  Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Developing a New Brand

Reading B The Importance of Brands

 Part Ⅳ Writing Project

A Catalog of a Brand

 Part Ⅴ Funny Time

Unit 7 Money and Banking Matter

 Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A How the Pound Killed British Industry

Reading B How to Turn Your Clicks to Cash

 Part Ⅳ Writing Project

Making a Trial Order

 Part Ⅴ Funny Time

Unit 8 Marketing

  Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Give Benefits Not Products

Reading B Internet Marketing Promotion Today

 Part Ⅳ Writing Project

A Poster

 Part Ⅴ Funny Time

Unit 9 Customer Service

 Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Customer First Customer Service

Reading B Customized Shops Bring the Customers

 Part Ⅳ Writing Project

Excellent Customer Service

 Part Ⅴ Funny Time

Unit 10 Starting up Your Own Business

 Learning Objectives

 Part Ⅰ Looking and Thinking

 Part Ⅱ Listening and Speaking

 Part Ⅲ Reading and Understanding

Reading A Nike's E-recruitment Strategy

Reading B Start Up the Easy Way by Taking a Franchise

 Part Ⅳ Writing Project

McDonald's Corporate Careers

 Part Ⅴ Funny Time