翁凤翔主编的《商务英语阅读教程(4学生用书)》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用,也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养,主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。
| 图书 | 商务英语阅读教程(4学生用书新世纪商务英语专业本科系列教材) |
| 内容 | 编辑推荐 翁凤翔主编的《商务英语阅读教程(4学生用书)》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用,也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养,主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。 目录 Unit 1 Part I Pre-reading Questions Part II Extenslve Reading Text A Sri Lanka Trade Text B Principles of the Trading System Part III Reading Skills Part IV Supplementary Reading:Selected Part of the Doha Agenda Part V Test Yourself Unit 2 Part I Pre-reading Questions Part II Extensive Reading Text A A General Introduction to the World Trade Organization Text B The Uruguay Round Part III Reading Skills Part IV Supplementary Reading:10 Benefits of the WTO Tradin System Part V Test Yourself Unit 3 Part I Pre-reading Questions Part II Extensive Reading Text A Overview of Economic Integration Text B China and Regional Economic Integration Part III Reading Skills Part IV Supplementary Reading:Regional Economic Integration In China Today Part V Test Yourself Unit 4 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction to International Economic Law Text B International Trade Regulation Part III Reading Skills Part IV Supplementary Reading:Internatonal Commercial Terms Part V Test Yourself Unit 5 Part I Pre-reading Questions Part II Extensive Reading Text A International Marketing and Its Growing Importance Text B Market Part III Reading Skills Part IV Supplementary Reading:One of the Entry StrateOles —— Joint Venture Part V Test Yourself Unit 6 Part I Pre-reading Questions Part II Extensive Reading Text A The Birth of a European Currency:the Euro Text B International Capital Market Part III Reading Skills Part IV Supplementary Reading:Balance of Payments (BOP) Part V Test Yourself Unit 7 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction toInternationa Payments Text B Factoring Part III Reading Skills Part IV Supplementary Reading:O/berpayments Part V Test Yourself Unit 8 Part I Pre-reading!Questlons Part II Extensive Reading Text A Accounting and Double-entry System Text B About International AccounUng Part III Reading Skills Part IV Supplementary Reading:The Most Fundamental Accounting Principle Part V Test Yourself Unit 9 Part I Pre-reading Questions Part II Extensive Reading Text A Advantages of International Lojlstlcs Text B About LoglsUcs . Part III Reading Skills Part IV Supplementary Reading:DHL Part V Test Yourself Unit 10 Part I Pre-reading Questions Part II Extensive Reading Text A International Investment Text B Foreign Direct Investment Part III Reading Skills Part IV Supplementary Reading FDI Behavior of MNCS Part V Test Yourself Unit 11 Part I Pre-reading Questions Part II Extenslve Reading Text A To Bow or to Shake Hands? —— Cultural Differences and Networking Etiquette Text B Take Off Your Shoes and Ask for Slippers:Integrating Corporate Culture In Global Business Part III Reading Skills Part IV Supplementary Reading:Doing Business In China Part V Test Yourself Unit 12 Part I Pre-reading Questions Part II Extensive Reading Text A MICE Industry and Its Players Text B Key Factors for Successful Events Part III Reading Skills Part IV Supplementary Reading:Essential Elements of the MICE Market Unit 13 Part I Pre-readlng Questions Part II Extensive Reading Text A Tourism, Globallzatlon and Sustainable Development Text B Home Away from Home Part III Reading Skills Part IV Supplementary Reading:Preparing for the Hotel Sales Part V Test Yourself Unit 14 Part I Pre-reading Questions Part II Extensive Reading TextA Insurance and Claim Text B Cargo Insurance Part III Reading Skills Part IV Supplementary Reading:Types of Insurance Providers Part V Test Yourself Unit 15 Part I Pre-reading Questions Part II Extensive Reading Text A About the Internet Text B An Introduction to Electronic Commerce Part III Reading Skills Part IV Supplementary Reading:Next Generation of E-commerce:M-commerce Part V Test Yourself Unit 16 Part I Pre-reading Questions Part II Extensive Reading Text A No Country Is an Island Text B What Is Globalization? Part III Reading Skills Part IV Supplementary Reading:Managing Globalization:Isolation Is Not the Answer Part V Test Yourself Appendix:Key to Test Yourself |
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| 缩略图 | ![]() |
| 书名 | 商务英语阅读教程(4学生用书新世纪商务英语专业本科系列教材) |
| 副书名 | |
| 原作名 | |
| 作者 | 翁凤翔 |
| 译者 | |
| 编者 | |
| 绘者 | |
| 出版社 | 上海外语教育出版社 |
| 商品编码(ISBN) | 9787544622202 |
| 开本 | 16开 |
| 页数 | 256 |
| 版次 | 1 |
| 装订 | 平装 |
| 字数 | 400 |
| 出版时间 | 2011-09-01 |
| 首版时间 | 2011-09-01 |
| 印刷时间 | 2011-09-01 |
| 正文语种 | 英 |
| 读者对象 | 青年(14-20岁),普通成人 |
| 适用范围 | |
| 发行范围 | 公开发行 |
| 发行模式 | 实体书 |
| 首发网站 | |
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| 图书大类 | 教育考试-外语学习-英语 |
| 图书小类 | |
| 重量 | 0.482 |
| CIP核字 | |
| 中图分类号 | H319.4 |
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| 印张 | 16.5 |
| 印次 | 1 |
| 出版地 | 上海 |
| 长 | 280 |
| 宽 | 204 |
| 高 | 10 |
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| 媒质 | 图书 |
| 用纸 | 普通纸 |
| 是否注音 | 否 |
| 影印版本 | 原版 |
| 出版商国别 | CN |
| 是否套装 | 单册 |
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| 印数 | 5000 |
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| 安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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