Basics Interior Design: Retail Design is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It is illustrated throughout with up-to-the-minute examples and case studies.

Introduction

How to get

the most out

of this book

01 Branding

 and identity

 What is

 branding?

 Developsng

 a brand

 Selling

 the brand

 Student

 case study

02 Retail

 sectors

 Food

 Fashion

 Home

 Leisure and

 entertainment

 Student

 case study

03 Retail

 sites

 Department

 stores

 High street

 Shopping centres

 Out-of-town

 shopping

 The concourse

 Alternative

 venues

 Student

 case study

04 The retail

 environment

 Retail and

 sustainability

 Materials

 Lighting

 Climate

 and sound

 Student

 case study

05 Methods of

 organising

 space

 Principles

 of retail

 organisation

 Merchandising

 Service and

 ancillary space

 Student

 case study

06 Design

 detail

 The shop

 facade

 Interior

 architecture

 Fixtures

 and fittings

 Student

 case study

Conclusion

Bibliography

Quote sources

Glossary

Acknowledgements

Picture credits

Working with ethics