本书是关于电子商务的专业英语教材，全书分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面。

本书在编写的过程中突出强调读者对于专业文献的各方面的应用能力，安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。

本书分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面，力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时，向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。

本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材，也可作为从事电子商务人员及其他自学者的学习用书。

Unit One　Electronic Commerce Summary　1

Text A　Electronic Commerce(EC) Theory　1

Text B　Technological Platform of E-commerce　8

　Skills of Understanding找出主题句，确定中心思想　13

　Skills of Translation根据上下文/逻辑关系确定词义　15

　Skills of Business E-mail Writing回复工作邀请信　15

　Skills of Oral Language in Working Condition第一天上班报到　16

Self-study　Projecting the Economic Impact of the Internet　16

Unit Two　Trading Modes of E-commerce　19

Text A　Understanding B2C E-commerce　19

Text B　What is B2B?　26

　Skills of Understanding寻找重要事实和论据　31

　Skills of Translation词类转换译法　34

　Skills of Business E-mail Writing求助信　35

　Skills of Oral Language in Working Condition同事之间　36

Self-study　Know Something About B2C E-commerce　36

Unit Three　Security Technologies of E-commerce(Part One)　39

Text A　Secure Electronic Transaction　39

Text B　Security Techniques　45

　Skills of Understanding猜测词义　50

　Skills of Translation词的增减　52

　Skills of Business E-mail Writing邀请信　52

　Skills of Oral Language in Working Condition愉快地工作　53

Self-study　Internet and EB Security　54

Unit Four　Security Technologies of E-commerce(Part Two)　56

Text A　Firewall　56

Text B　Computing System Security Measures　61

　Skills of Understanding推理和判断　66

　Skills of Translation正反译与反正译　68

　Skills of Business E-mail Writing电话记录　69

　Skills of Oral Language in Working Condition工作中的解决之道　70

　Self-study　Achieving Electronic Privacy　70

Unit Five　Payment of E-commerce on Net(Part One)　74

Text A　Electronic Systems of Payments　74

Text B　Electronic Payment & Taxation　80

　Skills of Understanding确定作者的观点和态度　86

　Skills of Translation分译与合译　87

　Skills of Business E-mail Writing给顾客写邮件　88

　Skills of Oral Language in Working Condition顾客就是上帝　89

Self-study　Why isn't E-cash a common currency?　90

Unit Six　Payment of E-commerce on Net(Part Two)　92

Text A　The SET Protocol　92

Text B　E-money　97

　Skills of Understanding阅读理解考查的重点　102

　Skills of Translation被动句型的翻译　103

　Skills of Business E-mail Writing用邮件进行预订　104

　Skills of Oral Language in Working Condition预订　106

Self-study　Some Issues About E-commerce Payments　106

Unit Seven　Logistics Management of E-commerce　109

Text A　Logistics in Electronic Commerce　109

Text B　Green Logistics　114

　Skills of Understanding提高阅读理解的几个注意点　118

　Skills of Translation定语从句的翻译　120

　Skills of Business E-mail Writing用邮件发起邀约　121

　Skills of Oral Language in Working Condition Get It Running顺利运行　122

Self-study　Logistics automation　122

Unit Eight　Implementation of the E-commerce System　125

Text A　The ABCs of ERP　125

Text B　What is CRM?　132

　Skills of Understanding英语阅读技巧(著名新东方英语培训中心)　137

　Skills of Translation倍数的译法　140

　Skills of Business E-mail Writing用邮件邀约共进晚餐　141

　Skills of Oral Language in Working Condition At A Restaurant餐宴用语　143

Self-study　Evaluating the Performances of E-commerce Systems　143

Unit Nine　Network Marketing　146

Text A　Web Marketing Strategies　146

Text B　Overview of Electronic Marketing Structure　153

　Skills of Understanding阅读理解题型介绍　157

　Skills of Translation长句的翻译　158

　Skills of Business E-mail Writing顾客意见反馈信　160

　Skills of Oral Language in Working Condition下班之后　161

　Self-study　The Real Problem with Network Marketing and Multi-level Marketing(MLM)　162

Unit Ten Industry Applications of E-commerce　164

Text A　The Impact of EC on the Travel Industry　164

Text B　Advertising of E-commerce　171

　Skills of Understanding影响阅读速度的几个障碍点　175

　Skills of Translation常见的计算机英语及缩写　177

　Skills of Business E-mail Writing书写简单的通知　179

　Skills of Oral Language in Working Condition技术会议　180

Self-study　Electronic Publishing: Assessing Opportunities and Risks　180

附录1　译文　183

附录2　总词汇表　215

附录3　常用电子商务词汇表　229

附录4　屏幕英语　248

附录5　考试样卷　254

附录6　电子商务网站集锦　258

Bibliography　262