The purpose of this book is to give you access to some of the best brains and most creative and forward thinking minds in the interactive world. There are contributors in this book who have won many of the world's top accolades for new media work, including Cannes Lions, Clio Awards, D&AD, FWA Site Of The Year, The One Show, Webby Awards, and more.

TASCHEN's Great Adventure began back in 1980, when eighteen-year-old Benedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comics collection. Within a year he began publishing catalogues promoting his wares, but it wasn't until 1984 that his first art-book breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price. From a young age,Taschen had been interested in art but found that art books were too expensive and hard to obtain, and the success of this daring move proved that Taschen was not alone in thinking that the art-book market should be democratized. Soon he began reprinting books under his own name for budget prices and the next year he published his first original title and the first book in the Basic Art series:Picasso. Before long, high-quality-yet-still-inexpensive hardcover books were added to the lineup and in 1989 the landmark double-jumbo Van Gogh: The Complete Paintings hit bookstores around the world.

Starting in the late 1980s, TASCHEN established subsidiaries across the globe and continued to cement its reputation as a publisher of excellent-value books while branching out into new areas such as architecture, design, photography,lifestyle and classics. In 2000, TASCHEN surprised the world by breaking the record for the most expensive book published in the 20th century: copy #1 of Helmut Newton's SUMO, signed by over 80 celebrities featured in it, fetched over $300,000 at a charity auction. A year later TASCHEN launched its cinema collection with Billy Wilder's Some Like it Hot. Then, in 2003, TASCHEN tipped the scales with its massive, legendary Muhammad Ali tribute book, GOAT.

Interface & Design

Introduction by Michael Lebowitz Big Spaceship

 3D

 Colour

 Fullscreen

 Intros

 Metaphor

 Minimalist

 Navigation

 - Animated Menus

 - Hidden Menus

 - Horizontal

 - Vertical

 - Others

 Pop-up vs. Browser Page

 Typeface

Marketing & Communication

Introduction by Martin Hughes & Jordan Stone WEFAIL

 Contact Information

 Corporate Information- Company Profile

 Create Atmosphere

 Create Surprise

 Entertain

 Good Causes

 Have Attitude

 Interaction

 Make People Smile

 Newsletter

 Personality

 Portfolios - Agency

 Portfolios - Personal

 SEO: Search Engine Optimisation

 Tell a Story

 Virals

 Your Homepage

Technology & Programming

Introduction by Eric Jordan 2Advanced Studios

 Broadband

 CMS

 Dynamic

 Experimental

 Hybrid Sites

 Search Inside the Page

 User Areas

 Web Standards & CSS

Technical Advice

Introduction by Pascal Leroy group94

 Aliased Text

 Games

 Graphic Quality

 Integrate Content:Text/Image/Video

 Language Choice

 Photography Archive

 Picture Quality

 Sound Quality

 Streaming & Progressive Loading

 Usability

 Video Quality

Content/Content Management

Introduction by David Martin Fantasy Interactive

 Animation

 Art & Illustration

 Community

 Information

 Music

 Portals

 Showreels & Motion Graphics

 Sound

 Sport

 Video

E-Commerce

Introduction by Mark Ferdman Freedom Interactive Design

 Buying Procedures

 Cart

 Corporate

 Other Payment Options

 Product Display

 Promotional Sites

 Selling a Service

Afterword by Lars Bastholm

Index

Acknowledgements