《商务英语精读(第1册)》由张中宁编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。
| 图书 | 商务英语精读(第1册高等院校商务英语专业核心课精品系列教材) |
| 内容 | 编辑推荐 《商务英语精读(第1册)》由张中宁编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。 目录 Unit 1 Introduction to Business Section One:BusinessCommunications Greetings and Introductions Section Two:Text What is Business Section Thtee:Exercises Section Four:Biz Fueling Station Section Five:Business Reading International Business Unit 2 Basic Operations of Business Section One:BusinessCommunications Accepting an Invitation Section Two:Text Basic Operations of Business Section Three:Exercises Section Four:Biz Fueling Station Section Five:Business Reading HOW to Start a Small Business? Unit 3 History of Business Development Section One:BusinessCommunications Declining an Invitation Section Two:Text Early Development of Business Section Throe:Exercises Section Four:Biz Fueling Station Section Five:Business Reading Brief History of International Business Unit 4 Current Business Position of China Section One: Business Communications Arranging for an Airline Travel Section Two: Text Business Environment of China Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Foreign Trade Volume, Surplus Hit Records Unit 5 Fundamentals of International Trade Section One: Business Communications Checking in at an Airport Section Two: Text Reasons for International Trade Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Rationale for International Business Unit 6 Classical Trade Theories Section One: Business Communications Going Through the Customs Section Two: Text The Theory of Absolute Advantage Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Theory of Comparative Advantage Unit 7 New Trade Theories Section One: Business Communications Meeting at the Airport Section Two: Text The Competitive Advantage of Nations Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Theory of International Investment Unit 8 International Financial Market Section One: Business Communications On the Way to the Hotel Section Two: Text Market for Currencies Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Chinese Foreign Exchange System Unit 9 International Banking Section One: Business Communications Registration at the Hotel Section Two: Text History of Banking Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The World Bank KEY TO EXERCISES 附录一 全国国际商务英语考试(一级)大纲 附录二 全国国际商务英语考试(一级)样题 附录三 全国国际商务英语考试(一级)样题参考答案 附录四 全国国际商务英语考试(一级)样题听力原文 |
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| 缩略图 | ![]() |
| 书名 | 商务英语精读(第1册高等院校商务英语专业核心课精品系列教材) |
| 副书名 | |
| 原作名 | |
| 作者 | 张中宁 |
| 译者 | |
| 编者 | |
| 绘者 | |
| 出版社 | 首都经济贸易大学出版社 |
| 商品编码(ISBN) | 9787563820009 |
| 开本 | 16开 |
| 页数 | 205 |
| 版次 | 1 |
| 装订 | 平装 |
| 字数 | 345 |
| 出版时间 | 2012-07-01 |
| 首版时间 | 2012-07-01 |
| 印刷时间 | 2012-07-01 |
| 正文语种 | 英 |
| 读者对象 | 普通青少年,普通成人 |
| 适用范围 | |
| 发行范围 | 公开发行 |
| 发行模式 | 实体书 |
| 首发网站 | |
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| 图书大类 | 教育考试-外语学习-英语 |
| 图书小类 | |
| 重量 | 0.334 |
| CIP核字 | |
| 中图分类号 | H31 |
| 丛书名 | |
| 印张 | 13.5 |
| 印次 | 1 |
| 出版地 | 北京 |
| 长 | 256 |
| 宽 | 183 |
| 高 | 8 |
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| 媒质 | 图书 |
| 用纸 | 普通纸 |
| 是否注音 | 否 |
| 影印版本 | 原版 |
| 出版商国别 | CN |
| 是否套装 | 单册 |
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| 安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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