本书从系统的商贸基本概念和惯用表达在商务环境中的应用入手，系统地介绍了商务实用基础知识，并为致力于提高英语交流水平的人士提供了职场上必备的英语书信写作技巧和口头报告常用表达及句型，旨在帮助商务英语学习者和工作者能够以更加高效的方法学习商务知识，增加自身商务交流实践能力，并同时提高英语水平。

全书由16个单元组成，各单元间互相联系，由浅入深、循序渐进地引导学习者了解职场基本概念和商贸运营操作过程。

前言

Unit 1 Business and Company

 1.1 Business Organizations

 1.2 Setting up a Business: Knowing Your Overheads

 1.3 Business Sales Force

 1.4 Business Word Groups

 1.5 Building Business Phrases [1] : Verb + Noun

 1.6 Building Business Phrases [2] : Adjective + Noun

 1.7 Building Business Phrases [3] : of Expressions

 1.8 Building Business Phrases [4] : Two-word Expressions

Unit 2 Operation in the Office

 2. 1 Staff

 2. 2 Becoming a Manager

 2.3 Word Selection in Contexts

 2.4 Increasing Efficiency

 2.5 The Electronic Office

 2.6 Time Metaphors

Unit 3 Finance

 3.1 Who's Who in Finance

 3.2 Which Is Which in Finance

 3.3 Financial Documents

 3.4 Common Acronyms and Abbreviations

 3.5 Key Terms in Financial Planning

 3.6 What's a Master Budget

 3.7 Working Out the Break-even Point

Unit 4 Accounting

 4. 1 Accounting

 4. 2 Taxation

 4. 3 Word Partnerships--Tax

 4. 4 Pay

 4. 5 Popular Accounting Terms [1]

 4. 6 Popular Accounting Terms [2]

Unit 5 Banking

 5.1 Key Terms in Banking

 5.2 Banking Services [1]

 5.3 Banking Services [2]

 5.4 Cash Terms

 5.5 Borrowing and Lending

 5.6 Interest Rates

 5.7 Liquid Metaphors [1]

 5.8 Liquid Metaphors [2]

Unit 6 Investments & Stocks

 6. 1 What Are Stocks or Shares

 6. 2 Key Terms in Stocks

 6. 3 The Stock Market

 6.4 Investments

 6. 5 Market News

 6. 6 Market Price Idioms

Unit 7 The Economic Environment

 7. 1 Understanding News Reports [1]

 7.2 Understanding News Reports [2]

 7.3 Managing the Economy

 7.4 Ecopomic Performance

 7.5 Media Idiomatic Expressions -- Colorful Language

 7.6 Basic Economic Terms

 7.7 The Business Cycle

 7.8 Phrasal Verbs -- Recession

Unit 8 Marketing

 8.1 Marketing Principles

 8.2 The Seven P's

 8.3 Buying Behavior

 8.4 Marketing Planning [1]

 8.5 Marketing Planning [2]

 8.6 A New Market

 8.7 The Marketing Mix

 8.8 Marketing Forecasting [1]

 8.9 Marketing Forecasting [2]

 8.10 Key Planning Terms

 8.11 Choose the Marketing Words

Unit 9 Costing & Pricing

 9. 1 Costing Word Partnerships

 9.2 Costs

 9.3 Identifying Costs

 9.4 If the Price Is Right

 9.5 Pricing Strategy [1]

 9.6 Pricing Strategy [2]

 9.7 Pricing-Strategy [3]

 9.8 Pricing Policy

 9.9 Price Fixing

 9. 10 Aggressive Pricing

Unit 10 Advertising and Promotion

 10. 1 Planning Advertising

 10. 2 Advertising [1]

 10. 3 Advertising [2]

 10. 4 Advertisements

 10. 5 Types of Promotion

 10. 6 Strategies of Promotion

 10. 7 Public Relations

Unit 11 International Trade

 11.1 Import & Export

 11.2 International Trade

 11.3 Enquiry and Quotation

 11.4 Customs

 11.5 Payments in International Trade

 11.6 Import & Export Abbreviations

 11.7 Shipping

 11.8 Distribution

Unit 12 Business Letters

 12. 1 Business Letter Writing Stages

 12. 2 The Format of Business Letters

 12.3 To Open and Close a Letter

 12.4 Identifying Letter Sections

 12.5 Composing Business Letters

 12. 6 Business Letter Samples

Unit 13 Job Search Letters

 13.1 Resume Writing

 13.2 Examples of Resume

 13.3 Cover Letter

 13.4 Cover Letter Practice [1]

 13.5 Cover Letter Practice [2]

 13.6 Types of Job Search Letters

 13.7 Job Advertisements

 13.8 Action Verbs

Unit 14 Job Interviews

 14. 1 Interview Process

 14. 2 Interview Preparation

 14. 3 Questions Often Asked by Interviewers

 14. 4 Questions Asked of Interviewer

 14.5 Rejections Are Learning Opportunities

 14.6 Responding to Job Offers

Unit 15 Oral Presentations

 15.1 Opening a Presentation

 15.2 Developing a Presentation Topic

 15.3 Completing a Presentation

 15.4 Examples of Presentation

 15, 5 Structuring a Presentation

 15.6 Holding a Meeting

 15.7 Presentation Voice Practice: Using Your Voice

Unit 16 Clarity in Business Expressions

 16. 1 Confusing Words

 16.2 Common Expressions [1] : with Take

 16. 3 Common Expressions [2] : with In

 16. 4 Common Expressions [3] : Make or Do?

 16. 5 Word Formation [1]

 16.6 Word Formation [2] : Opposites

 16.7 Choose the Modifiers [1] : Adjectives

 16. 8 Choose the Modifiers [2] : Adverbs

 16.9 Idioms [1] : Color Idiom

 16.10 Idioms [2]

 16. 11 British English vs. American English

Answer Key

Highlights in English and Chinese 各章重难点词汇(中英文)

Further Reading