《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册,共十二章,按照每周4~6学时设计。
图书 | 现代商务英语综合教程(附光盘第1册) |
内容 | 编辑推荐 《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册,共十二章,按照每周4~6学时设计。 目录 Chapter 1 Introduction to Business Background Case: Donald Trump Is Back Listening Reading: The Miracle of IKEA Translation Speaking Writing Additional Reading: Stay Hungry. Stay Foolish. Chapter 2 Business Recruitment Background Case: Southwest Airlines Recruitment Listening Reading: Nike's E-recruitment Strategy Translation Speaking Writing Additional Reading: Qualities Employers Seek Chapter 3 Business Communication Background Case: Whose Fault? Listening Reading: Effective Business Communication Translation Speaking Writing Additional Reading: The Great Communicators Chapter 4 Teamwork Background Case: Peter Smith Builds Up a Company with a Teamwork Culture Listening Reading: Teamwork and Team Building Translation Speaking Writing Additional Reading: The Race Between the Tortoise and the Hare Chapter 5 Business Travel Background Case: As Business Travel Increases, So Do Costs and Headaches Listening Reading: What Does My Business Benefit from Business Travel? Translation Speaking Writing Additional Reading: Facing Business Challenges at Holiday Inn Worldwide Chapter 6 Business Etiquette Background Case: What's Wrong? Listening Reading: Good Etiquette Is Good Business Translation Speaking Writing Additional Reading: Business Etiquette Is About People Chapter 7 Health and Safety Background Case: Investing in Health and Well-Being Leads to Business Success Listening Reading: Meeting Business Challenges at Johnson & Johnsor Translation Speaking Writing Additional Reading: Health and Safety Makes Good Business Sense Chapter 8 Setting Up a Business Background Case: Bill Gates' Mysterious New Company Listening Reading: Building Your Business... Is Just Like Building a House Translation Speaking Writing Additional Reading: Dreaming Your Way to Success Chapter 9 Products Background Case: Pampers to Expand Product Range, Services in China Listening Reading: P&G's Quest for "Wow" Design Translation Speaking Writing Additional Reading: McDonald's: We're Lovin' It! |
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书名 | 现代商务英语综合教程(附光盘第1册) |
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原作名 | |
作者 | 范连颖//王艳 |
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出版社 | 中国人民大学出版社 |
商品编码(ISBN) | 9787300117041 |
开本 | 16开 |
页数 | 208 |
版次 | 1 |
装订 | 平装 |
字数 | 317 |
出版时间 | 2010-05-01 |
首版时间 | 2010-05-01 |
印刷时间 | 2010-05-01 |
正文语种 | 英 |
读者对象 | 青年(14-20岁),普通成人 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 教育考试-外语学习-英语 |
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重量 | 0.39 |
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中图分类号 | H31 |
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印张 | 13.5 |
印次 | 1 |
出版地 | 北京 |
长 | 260 |
宽 | 185 |
高 | 10 |
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媒质 | 图书 |
用纸 | 普通纸 |
是否注音 | 否 |
影印版本 | 原版 |
出版商国别 | CN |
是否套装 | 单册 |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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