Advertising photographs are mirrors that reflect our world.
My wish is that Advertising Photography in Japan 2010 will serve as a reference for all of you, advertising photographers and producers alike, and that the number of devoted readers of the Yearbook who enjoy seeing the world through advertising photographs will increase also.
The Japan Advertising Photography Exhibition of photographs in the Advertising Artwork Division has been held as the APA Awards International Exhibition in Seoul, Moscow, Singapore and Chicago and was very favorably received.
To all those people who submitted work to the APA Awards 2010, the Ministry of Economy, Trade and Industry, the Ministry of Education, Culture, Sports, Science and Technology who have supported this enterprise and all the companies who have provided their cooperation, I wish to express my heart-felt appreciation.
