Fashion Decor documents the push to go beyond the "lifestyle" approach to merchandising. Retail spaces from around the world feature interiors which are on the surface conceptual, thematic, minimal or wildly decorative. More importantly though, these spaces are full immersion experiences drawing on the creative use of color, texture, finishes, layout, fixtures and furniture to draw in customers and enhance their shopping experience. More than sixty exclusive projects, from the Reed Space's Tokyo shop to the Alexander McQueen store in Los Angeles and the Kensieairl showroom in New York.

Conceptual

 MADISON AVENUE (DOLL)HOUSE

 FIFTH AVENUE SHOE REPAIR

 NATURE FACTORY

 ELFINI

 REED SPACE

 ANTONIOS MARKOS STORE

 SOS FLAGSHIP STORE

 ALEXANDER MCQUEEN STORE

 PERMANENT VACATION

 SOURCE FLAGSHIP STORE

 STEFANEL

 ALEXANDRE HERCHCOVITCH

 DELICATESSEN

 KYMYKA

 WOMEN'S CLOTHING STORE

 SONG MAX

 DOUBLE OO 96

Tbematic

 BOUTIQUE BALI BARRET

 PLEATS PLEASE ISSEY MIYAKE

 STUSSY FUKUOKA CHAPT

 BARBIE SHANGHAI

 CAMPER SHOP, TOKYO

 CAMPER TOGETHER

 CAMPER SHOWROOM, ROME

 CAMPER SHOWROOM. PARIS

 UNIQLO KIOSK

 UNIQLO GINZA STREET

 UNIQLO MEGA STORE

 SUBZERO

 MUNICH FLAGSHIP STORE

 MUNICH ISPO 09

Ninimal

 MA SHOP

 NOTE

 ASOBIO CHANNEL ONE

 KIKI 2

 JENNI KAYNE

 RAFFINATI

 CENERINO

 HIRSHEEIFER'S SHOESTORE

 OBAKKI

 HILA GAON

 PATRICK COX

 FUMO

 ROSATO

Decorative

 MARNI-MADISON NYC

 SHOEBOX

 ALU NY SHOWROOM

 VILLA MODA

 ALBERTA FERRETTI

 AMI-E-TOI

 LABELS

 REVOLVE

 KENSIEGIRL SHOWROOM

 BOOMERANG FLAGSHIP STORE

 STELLA MCCARTNEY, LONDON

 STELLA MCCARTNEY US FLAGSHIP STORE

 FRANQUEENSENSE

 MAGGY'S MODE

 WISH

 HOLT RENFREW

 LURDES BERGADA

 PULZELLI

 OCTIUM JEWELRY