冯玮编著的《会展英语(附光盘第2版高等院校会展专业系列教材)》系统介绍了会展用商务英语知识，本书既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志于从事会展工作的学习者的自学参考用书。

冯玮编著的《会展英语(附光盘第2版高等院校会展专业系列教材)》为“高等院校会展专业系列教材”的一个分册。既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志于从事会展工作的学习者的自学参考用书。

《会展英语(附光盘第2版高等院校会展专业系列教材)》根据会展行业特点及工作要点，将内容分为两大部分：会议英语和展览英语。每一部分包括七个单元，每个单元均有五大模块：

会展交际会话。内容涉及会展活动的主要环节和工作重点，包括会展业介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会评估。

会展短文阅读。帮助学习者熟悉会展业务和工作要点，提高阅读理解能力。

会展应用文写作。精选会展实务写作案例，帮助学习者提高会展商务英文写作能力。使他们能够撰写规范、简洁、流畅的会展商务应用文。

会展案例。案例材料与会展业实际结合紧密，体现真实、实用的原则。每一案例均配有练习，包括问答题、判断题和词汇题。富有真实性和代表性的案例材料，可帮助学习者扩大专业词汇量和加深对会展行业的理解。

练习。主要形式有术语翻译、词汇搭配、完形填空、英汉互译和写作训练。旨在通过大量的练习帮助学习者强化和巩固所学内容，并提高他们的会展商务沟通技能。每个单元的练习均配有答案供学习者参考使用。

Part One English for Conventions

 Unit 1 Talking about Convention Industry

Dialogue 1: What Makes a Great Convention City?

Dialogue 2 : Booking a Meeting

Reading: The Historical Development of Convention Industry

Practical Writing: The Proposal to Host a Convention

Case Study: ICCA

Exercises

 Unit 2 Planning of Meetings and Conventions

Dialogue 1 : Planning for the Convention

Dialogue 2: Arranging for the Convention

Reading: The Routine Work of Meeting Planners

Practical Writing: Convention Lead Form

Case Study: Convention Connections, Inc.

Exercises

 Unit 3 Conference Venue Selection

Dialogue 1: Negotiating about Conference Venue

Dialogue 2 : Site Selection

Reading: Event Venue Selection

Practical Writing: Meeting Room Reservation Form

Case Study: Featured Conference Venue--Grand Hyatt Beijing

Exercises

 Unit 4 Selling and Promoting Conventions

Dialogue l: Bargaining for a Discount

Dialogue 2: Negotiating Conference Facilities

Reading: Event Planning Services

Practical Writing: Convention Registration Form

Case Study : The International Congress of Mathematicians 2010

Exercises

 Unit 5 Conference Registration

Dialogue l: Convention Registration

Dialogue 2: Registering at Conference

Reading: Convention Registration Service

Practical Writing: Call for Conference Registration

Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration

Exercises

 Unit 6 Catering Service for Convention

Dialogue l: Catering Arrangement for a Seminar

Dialogue 2: Confirming Catering Service

Reading : Event Catering

Practical Writing: Catering Arrangement

Case Study: The Catering Service of Shanghai International Convention

Center

Exercises

 Unit 7 Post-conference Tour

Dialogue 1 : Discussing the Itinerary of Post-conference Tour

Dialogue 2: Talking about the Itinerary

Reading : Incentive Program

Practical Writing: Post-conference Tour Itinerary

Case Study: Post-conference Tour of DEMHIST

Exercises

Part Two English for Exhibitions

 Unit 8 Talking about Exhibition Industry

Dialogue 1: Talking about Famous Exhibition Cities

Dialogue 2: Talking about Future Plan in MICE Sector

Reading: The Historical Development of Trade Fair

Practical Writing: A Business Letter to Exhibitors

Case Study: History of World Expo

Exercises

 Unit 9 Exhibition Planning and Marketing

Dialogue l: Confirming an Exhibition Reservation

Dialogue 2: Exhibition Marketing--Exterior Liaison

Reading: Trade Show Preparation Timeline

Practical Writing: Exhibition Soliciting Letter

Case Study: The 14th Shanghai International Automobile Industry Exhibition

Exercises

 Unit 10 Booking a Stand

Dialogue 1: Booking a Stand

Dialogue 2: Cancellation of Participation

Reading: Participating Fairs and Exhibitions

Practical Writing: Exhibitor Pre-registration Form

Case Study: China Import and Export Fair Complex

Exercises

 Unit 11 Booth Installation and Dismantle

Dialogue 1: Setting up the Booth

Dialogue 2: Dismantling a Stand

Reading: Standout Booth Design

Practical Writing: Exhibition Agenda

Case Study: SEMICON Singapore 2011

Exercises

 Unit 12 Exhibition Logistics

Dialogue 1 : Negotiating the Packing of Exhibits

Dialogue 2: Negotiating Storage and Transportation

Reading: Exhibits Transportation & Customs Declaration

Practical Writing: Notice of Forwarding Instruction

Case Study: Deutsche Post DHL

Exercises

 Unit 13 Exhibition Reception

Dialogue l: Price Negotiation at the Booth

Dialogue 2: Communication at the Booth

Reading: Capturing the Right Trade Show Visitors

Practical Writing: Trade Fair Price List

Case Study: Hong Kong Convention and Exhibition Centre(HKCEC)

Exercises

 Unit 14 Post-exhibition Research and Analysis

Dialogue 1 : Analyzing the Results of the Exhibition

Dialogue 2: Discussing about Exhibition Results

Reading: When and How to Evaluate Events

Practical Writing: Exhibition Working Hours

Case Study: Hannover Messe 2010 Review

Exercises

Key to Exercises

Appendix 1 Terminology for Exhibitions

Appendix 2 Sample Writing

Appendix 3 FAQ(Frequent Asked Questions) about Trade Show

Bibliography