《创业应用英语》(第一册、第二册)是按“以学生为中心，以创业教育为主题”的模式编写的教材。每单元围绕一个主题展开听、说、读、写、译等活动，旨在培养学生的语言综合应用能力。因为语言技能的发展是相辅相成、不可分割的。《创业应用英语》每册共有10个单元，每单元由6部分组成：(1)准备活动(Around the Topic)；(2)以单元主题为中心的听力(Topic—Centered Listening)；(3)以单元主题为中心的阅读(Topic—Centered Reading)；(4)语法(Grammar)；(5)综合练习(Comprehensive Exercises)；(6)应用文写作(Practical Writing)。本书为第二册，由王运华、刘海波编著。

Unit 1 Devise a Business Plan

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 2 Finance Your Business

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 3 Staff Recruitment and Retention

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 4 Business Management

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 5 Market Research

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 6 Quality Control

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 7 Promote Your Product

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 8 Customer Service

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 9 Deal with the Competition

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 10 Build Your Brand

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Glossary

Phrases and Expressions

References

Appendices

Ⅰ .Translation for Text

Ⅱ. Examinational Syllabus of Pretco-A

Ⅲ. Key for Exercises

Ⅳ. Affixes & Roots Lists