由周小微和陈永丽主编的《跨文化商务交际》通过一个个具体典型的商务案例及经典的跨文化事件分析讨论，加深学生对不同文化的认识，增加跨文化敏感性和实际交际能力，同时激活思维，培养学生发现和分析问题的能力，选择的案例注重典型性、实用性、趣味性和时代感，以应用能力为目的，对较深的理论概念不作深入的阐述，而是通过案例说明，紧密联系商务活动中的实际问题，突出应用能力的培养，案例来源于国内外近期出版的相关专著、教材、报刊杂志、网络等。

Unit One Communication and Intercultural Communication

 Reading 1 Communication

 Reading 2 Communication in a Global Village

 Reading 3 Intercultural Communication

Unit Two Culture and Language

 Reading 1 Culture

 Reading 2 The Iceberg Model of Culture

 Reading 3 Coping with Cultural Differences

 Reading 4 Culture Shock--New York City to Rural France

 Reading 5 Ctilture and Language--Language Mirrors Values

 Reading 6 Translation and Culture

Unit Three Verbal Communication

 Reading 1 The Meaning in Words

 Reading 2 The Cultural Connotation of Chinese Kinship Terms

 Reading 3 How to Manage Verbal Intercultural Communication Effectively

Unit Four Nonverbal Communication

 Reading 1 The Power of Nonverbal Communication

 Reading 2 Body Language

 Reading 3 How to Understand Monochronic and Polychr0nic Time to Improve International Business Communications

 Reading 4 How's Your Personal Distance--Watch This Space

Unit Five Communication Style--High and Low Context

 Reading 1 General Introduction to High-context and Low-context Cultures

 Reading 2 High-low Context as a Communication Tool for Understanding Cultural Differences

 Reading 3 Chinese Communication Style

Unit Six Cultural Dimension

 Reading 1 Hofstede’s Five Cultural Dimensions

 Reading 2 The Drawbacks of Applying the Hofstede Model

Unit Seven Managing Intercultural Conflicts

 Reading 1 Conflict

 Reading 2 Culture and Conflict

 Reading 3 Destructive vs. Constructive Conflict

Unit Eight Intercultural Negotiation

 Reading 1 Cross-Cultural Negotiations

 Reading 2 Japanese Negotiation Style

 Reading 3 The 36 Chinese Strategies Applied to Negotiation

Unit Nine Intercultural Management

 Reading 1 Intercultural Management

 Reading 2 Intercultural Synergy in Mergers & Acquisitions

 Reading 3 KFC and McDonald's a Model of Blended Culture

 Reading 4 The Art of Communication is the Language of Leadership

Unit Ten Understanding East and West Cultures and Their Behaviors

 Reading 1 Japanese Culture

 Reading 2 Key American Values

 Reading 3 The Impact of Cultural Differences When Entering Chinese Market

 Reading 4 Working with the French

 Reading 5 India