随着中外文化交流的加强，跨文化交际学课程在高等教育中受学生欢迎的程度越来越高。

《跨文化交际学教程(21世纪课程规划系列教材)》由王玉环、李金珊编著，该教程以语言信息、非语言信息、世界观、价值观等为单元主题，简明扼要地介绍跨文化交际的原则与方法。

Chapter One Introduction to Intercultural Communication 1

1. The Chronological Development of Intercultural Communication / 1

 (1) The Contemporary Intercultural Communication in the U.S.A. / 2

 (2) Intercultural Communication in China / 4

2. The Nature of Intercultural Communication / 5

3. Factors of the Development of Intercultural Communication / 6

 (1) Technological Development / 6

 (2) Globalization of the Economy / 7

 (3) Widespread Population Migration / 8

4. Why Study Intercultural Communication / 9

Chapter Two Culture and Cultural Patterns 21

1. The Nature of Culture / 21

2. Characteristics of Culture / 22

3. Whole Culture and Subculture / 24

4. The Nature of Cultural Patterns / 25

5. Components of Cultural Patterns / 26

  (1) Beliefs / 26

  (2) Values / 26

  (3) Norms / 27

  (4) Social Practices / 27

6. An Overview of Five Cultural Orientations / 28

  (1) Activity Orientation / 29

  (2) Social Relations Orientation / 31

  (3) Self-Orientation / 32

  (4) World Orientation / 33

  (5) Time orientation / 36

7. Cultural Patterns and Intercultural Competence / 37

Chapter Three Culture and Cultural Context 46

1. Cultural Context / 46

2. Individualism and Collectivism / 47

 (l) Individualism / 48

 l) The American Values of Individualism / 48

  (2) Collectivism / 51

 1) The Japanese Values of Collectivism / 52

 2) The Chinese Values of Collectivism / 53

 (3) Individualist-Collectivist Priorities / 54

3. Low-Context and High-Context Communication / 54

  (l) Low-context Communication / 54

  (2) High-context Communication / 55

  (3) Characteristics of Low-Context and High-Context Communication / 56

4. Value Orientations / 57

  (l) The Nature of Values / 57

  (2) Western Values / 58

  (3) Eastern Values / 59

5. Values and Communication / 60

Chapter Four Physical Environment and Culture 70

1. Physical Environment and Culture / 70

2. Natural Environment and Culture / 71

3. The Built Environment and Culture / 73

4. City Architectural Styles and Culture / 74

5. House Designs and Culture / 77

6. Group and Individual Field Protection and Culture / 78

7. Privacy / 79

8. Time Orientations / 80

  (l) Monochronic Time Orientation / 81

  (2) Polychronic Time Orientation / 82

  (3) Characteristics of Monochronic and Polychronic Time Orientation / 82

Chapter Five Communication and Culture 95

1. Notion of Communication / 95

2. Components of Communication / 96

3. Characteristics of Communication / 98

 (1) Communication Is Symbolic / 98

 (2) Communication Is Interpretive / 99

  (3) Communication Is Transactional / 100

  (4) Communication is Contextual / 100

  (5) Communication Is Dynamic / 101

4. Patterns of Thinking / 102

  (1) The Western Pattern of Thinking / 102

  (2) The Eastern Pattern of Thinking / 102

5. Communicative Behavior/103

6. Communication Apprehension / 104

7. Communicative Styles / 105

  (1) Direct Communicative Style / 106

  (2) Indirect Communicative Style / 106

 Japanese Communicative Style vs American Commtmicative Style / 107

8. Communication Skills/108

9. The Relationship Between Culture and Communication / 109

Chapter Six Language and Culture 118

1. The Nature of Language / 118

2. The Structure of Human Language / 119

  (1) Phonological System / 119

  (2) Morphological System / 120

  (3) Syntactic System / 121

  (4) Semantic System / 121

  (5) Pragmatic System / 123

3. Characteristics of Language / 125

  (1) Language Is Symbolic / 125

  (2) Language Is Rule-governed / 125

  (3) Language Is Subjective / 125

(4) Language Is Dynamic / 126

4. The Relationship Between Language and Culture / 126

5. Benefits of Learning Another Language and Intercultural

 Competence / 129

Chapter Seven Nonverbal Communication and Culture 137

1. The Nature of Nonverbal Communication / 137

2. The Evolution of Nonverbal Communication Study / 138

3. Functions of Nonverbal Communication / 139

4. Characteristics of Nonverbal Communication/140

5. Types of Nonverbal Communication/142

  (1) Kinesics / 143

  (2) Oculesics / 144

  (3) Haptics / 145

  (4) Proxemics / 146

  (5) Chronemics / 147

6. Nonverbal Communication and Culture / 151

7. The Relationship Between Verbal and Nonverbal Communication / 151

Chapter Eight Intercultural Adaptation, Intercultural Conflict and

        Intercultural Communication Competence 159

1. Intercultural Adaptation / 159

  (1) Acculturation / 160

  (2) Culture Shock / 161

 1) Concept of Culture Shock/161

 2) Symptoms of Culture Shock / 162

 3) Positive and Negative Implications of Culture Shock / 162

 4) Strategies for Managing Culture Shock / 163

 (3) The U-Curve of Cultural Adaptation / 165

2. Intercultural Conflict / 167

 (1) The Nature of Intercultural Conflict / 167

 (2) Face / 168

 (3) Facework / 168

 (4) Communication Styles of Managing Conflict/169

 (5) Suggestions for Effective Management of Intercultural Conflict / 170

 1) Tips for Individualists to Deal with Conflict / 170

 2) Tips for Collectivists to Deal with Conflict / 171

3. Intercultural Communication Competence/172

 (1) Components of Intercultural Communication Competence / 173

 (2) Requirements of Intercultural Communication Competence / 174

GLOSSARY 185

REFERENCES 193