本教材主要研究的内容包括：企业在对外贸易与外商沟通中使用传真、电子邮件方式交流的语言书面表达特色；企业在贸易洽谈及贸易执行中可能出现的情况、原因分析及应对措施或预防措施；各类单证制作的依据、注意事项及预防措施。

本教材从外贸企业操作实际的角度来探讨如何将国际贸易实务、外贸函电写作和进出口单证制作等学科知识与当前外贸企业对外贸易实际操作结合起来，探索适合高职院校实际，并与外贸企业实际相结合的教学方法和培养学生自主学习能力的课堂教学方式。本教材既可以作为课堂教学使用，也可以作为学生课后自学指导书，为提高国际商务专业学生就业竞争力，适应今后工作岗位的需要打下坚实的基础。

Part One　Preparation Before Business

 Unit One　Preparation of Price List

 Unit Two　Sales Promotion

Part Two　Business Negotiation

 Unit Three　Inquiry and Offer

 Unit Four　Bargaining

 Unit Five　Acceptance and Signing a Contract

Part Three　Executing the Contract

 Unit Six　Urging L/C Establishment and Payment Settlement

 Unit Seven　Establishing L/C

 Unit Eight　L/C Amendment

 Unit Nine　Packing

 Unit Ten　Booking Shipping Space

 Unit Eleven　Commodity Inspection

 Unit Twelve　Customs Declaration

 Unit Thirteen　Insurance

 Unit Fourteen Shipment .and Shipping Advice

Part Four　Documents and Settlement

 Unit Fifteen　Preparing and Examining Documents

 Unit Sixteen　Documents Required by L/C　

Part Five　Claim and Settlement

 Unit Seventeen Claim

 Unit Eighteen Settlement

Appendices