本书收集了近年来专业人士对跨国企业研究的一些主要内容，辅以案例或相关时评报道，是一本介绍跨国企业经营管理理论与实践的专业英语教材，学习界面友好，内容涵盖了企业跨国经营的驱动因素、企业跨国经营面临的外部环境的挑战、跨国企业如何建立竞争优势、如何借力合作、如何调整或创新企业的组织架构以适应企业目标和市场环境的变化、人事管理、企业伦理以及跨国企业的未来演变等。

本书内容包括企业跨国经营的驱动因素、企业跨吲经营面临的外部环境的挑战、跨国企业如何建立竞争优势、如何借力合作、如何调整或创新企业的组织架构、人力资源管理、企业伦理以及跨国企业的未来演变等。选材广泛，内容实用，可读性强，是精心设计的一本专业英语教材，读者包括MBA、EMBA、IMBA和商学院、继续教育学院和网络教育学院的工商管理、国际经济与贸易、金融、旅游、物流等专业的学生以及广大从事跨国企业管理、国际营销、国际投资等国际商务实际工作的第一线专业工作者。

Chapter 1

Cross-boarder Management: Driving Forces for Going out

跨国经营的驱动因素

 ●Introduction导读

 ●Ideas in Focus概念述要

 ●Voice of Practitioners实践者之声

The Right Way to Go Global: An Interview with Whirlpool CE0 David Whitwam

 ●Insights from Scholars学者之见

When You Shouldn't Go Global

 ●Cases in Practice案例实践

DataClear: Go Global or Not

 ●Buzz-In各抒己见

Chapter 2

The Environment Challenges: Responding to the Diverse Forces Simultaneously

外部环境的挑战：和风细雨 四通八达

 ●Introduction导读

 ●Ideas in Focus概念述要

 ●Voice of Practitioners实践者之声

How to Win Friends and Influence in China without Paying for Them

 ●Insights from Scholars学者之见

Multinationals on Trial

 ●Cases in Practice案例实践

Oxford Instrument in China

 ●Buzz-In各抒己见

Chapter 3

The Competitive Challenges Reinforcing the Building Blocks for Worldwide Advantages

竞争的挑战：建立优势奠定竞争基石

 ●Introduction导读

 ●Ideas in FoCUS概念述要

 ●Voice of Practitioners实践者之声

The Road to Global Readiness~Why companies in developing

nations need to hone their skills against local rivals?

 ●Insights from Scholars学者之见

How Global Companies Win out

 ●Cases in Practice案例实践

Can Anything Stop Toyota?

An inside look at how it's reinventing the auto industry

 ●Buzz-In各抒己见”

Chapter 4

The Collaborative Challenges Creating Wealth through Working with Others

合作的挑战：借力联手创造财富

 ●Introduction导读

 ●Ideas in Focus概念述要

 ●Voice of Practitioners实践者之声

Friend?Foe?Both?

The confusing world of corporate alliances

 ●Insights from Scholars学者之见

Collaborate with Your Competitors and Win

 ●Cases in Practice案例实践

Wahaha VS．Danone

 ●Buzz-In各抒己见

Chapter 5

The Organizational Challenges: Searching for the Right Structural Fit

组织的挑战：寻求匹配的组织架构

 ●Introductions导读

 ●Ideas in Focus概念述要

 ●Voice of Practitioners实践者之声

Leading Organizational Change: An Interview with the CEo of P＆G

 ●Insights from Scholars学者之见

Small or Big: This Is a Question

 ●Cases in Practice案例实践

Globalization．Restructuring Citigroup Credit Card

 ●Buzz-In各抒己见

Chapter 6

The Management Challenges．Ensuring Continual Renewal

管理的挑战：成事在人持续创新

 ●Introduction导读

 ●Ideas in FoCUS概念述要

 ●Voice of Practitioners实践者之声

Zhang Ruimin on Raising Haier

 ●Insights from Scholars学者之见

International Management Development

 ●Cases in Practice案例实践

Avon in Global Markets: Managing and Developing a Global Workforce

 ●Buzz-In各抒己见

Chapter 7

The Ethical Challenges: Being a Good Corporate Citizen

伦理的挑战：优秀的企业公民

 ●Introduction导读

 ●Ideas in Focus概念述要

 ●Voice of Practitioners实践者之声

A Big Stage for Small Loans: Muhammad Yunus hopes to use his

newfound status to get world governments behind microfinance

 ●Insights from Scholars学者之见

The Ethical Mind: A Conversation with Psychologist Howard Gardner

 ●Cases in Practice案例实践

Is The Body Shop an Ethical Business?

 ●Buzz-In各抒己见

Chapter 8

The Future Challenges: The Evolving Multinationals

未来的挑战：跨国企业的演进

 ●Introduction导读

 ●Ideas in Focus概念述要

 ●Voice of Practitioners实践者之声

Google's View on the Future of Business: An Interview with CEO Eric Schmidt

 ●Insights from Scholars学者之见

The Future of the Multinational Enterprise

in Retrospect and in Prospect

 ●Cases in Practice案例实践

Boarders Are So 20th Century

High-tech transnationals take "stateless" to the next level

 ●Buzz-In各抒己见

附录1 重要网站信息

附录2 近年进入500强的中国企业名单

参考文献