潘慧霞主编的《领先商务英语阅读》以最新颁布的《高等学校商务英语专业教学要求(试行)》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。每册课文的内容根据不同的模块，从易到难、循序渐进排列。本书为第1册。

Unit 1 Globalization

 Text A: China Goes Global

 Text B: The Global Market: Translating and Localizing

 Reading Strategy

Unit 2 Credit Card

 Text A: How Does a Credit Card Work?

 Text B: Two Essays About the History of Credit Card

 Reading Strategy

Unit 3 Personal Branding and Company Branding

 Text A: The Brand Called You

 Text B: The Key to Successful Branding in China

 Reading Strategy

Unit 4 Wal-Mart

 Text A: The Model Manager of WaI-Mart

 Text B: WaI-Mart Nation

 Reading Strategy

Unit 5 International Trade

 Text A: Survey of International Trade

 Text B: Biography of Adam Smith

 Reading Strategy 94.

Unit 6 Silicon Valley Success Stories

 Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley

 Text B: The Legend of Silicon Valley

 Reading Strategy

Unit 7 Marketing Innovation

 Text A: P&G's Innovation Culture

 Text B: P&G: A Japanese Marketing Success Story

 Reading Strategy 130

Unit 8 The History of Chinese Banking System

 Text A: The History of Chinese Banking System

 Text B: The World Bank

 Reading Strategy

Unit 9 Management

 Text A: What Is Management?

 Text B: Peter F. Drucker--Father of Modern Management

 Reading Strategy

Unit 10 Management Theories

 Text A: Organizing Process in Management

 Text B: Management: Historical Perspectives

 Reading Strategy

Unit 11 Microcredit

 Text A: Loans Among Family Members

 Text B: Loans and Family: Do They Mix?

 Text A: Hard Time in Starting a Small Business

 Text B: Muhamrnad Yunus and His Grameen Bank

Unit 13 Merger and Acquisition in Business

 Text A: Chinese M&A: Moving Target

 Text B: Microsoft's Mating Dance

Unit 14 The International Business Law

 Text A: China's New Company Law

 Text B: Forms of Foreign Investment in China

Unit 15 Learn Mandarin

 Text A: Get Ahead, Learn Mandarin

 Text B: Verbal Communication in Business

Unit 16 Business Communication

 Text A: Nonverbal Behaviors in Different Business Cultures

 Text B: Doing Business in the U.S.A.