本书涵盖商务活动的各个层面，力求将英语知识与业务技能紧密融合为一体，渗透实用场景下的语言交际，同时在案例分析、习题等环节中针对特定的涉外交际技能的培养。

全书围绕一整套国际商务活动展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，又包括了建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、营销、商展等与现代商务活动紧密相关的话题，通过形式多样的训练强化学生的听、说、读、写、译等基本技能。

本书围绕一整套商务活动展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译等基本技能。本书共14个单元，每个单元围绕主题，采取任务型训练，通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。

本书既适用于高职高专商务英语专业的教学，也可作为相关经济贸易专业的专业英语教材，还可用作商界人士自学培训用书。

Unit 1 Meeting a Trade Delegation

 Part Ⅰ Listen and Talk

 Part Ⅱ Reading

Effective Strategies for International Negotiators (Ⅰ)

  Part Ⅲ Case Study

Status Inquiries

  Part Ⅳ Additional Reading

 Effective Strategies for International Negotiators (Ⅱ)

  Part Ⅴ Culture Salon

 Rules of Interaction

Unit 2 Business Dinner

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

 Chinese Cuisine

  Part Ⅲ Case Study

 Invitation Cards & Letters

  Part Ⅳ Additional Reading

 Eating in the USA

  Part Ⅴ Culture Salon

 Table Manners

Unit 3 Factory Tours and Sightseeing

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

 Travel Broadens Executive Minds

  Part Ⅲ Case Study

 Short Company Profiles

  Part Ⅳ Additional Reading

 Welcome to Beijing

  Part Ⅴ Culture Salon

 Travel Agency

Unit 4 Establishing Business Relations

 Part Ⅰ Listen and Talk

 Part Ⅱ Reading

How to Establish Business Relations

 Part Ⅲ Case Study

Letters of Establishing Business Relations

 Part Ⅳ Additional Reading

EU-China Relations

  Part Ⅴ Culture Salon

 How to Establish and Keep Business Relationships with the Arabs

Unit 5 Enquiries and Offers

  Part Ⅰ Listen and Talk

 Part Ⅱ Reading

Cross-cultural Negotiating

 Part Ⅲ Case Study

Letters of Enquiries and Offers

  Part Ⅳ Additional Reading

Asking Questions

  Part Ⅴ Culture Salon

Conceding and Bargaining

Unit 6 Counter Offer

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

On Price

  Part Ⅲ Case Study

Letters of Counter-offer

  Part Ⅳ Additional Reading

 Business Customs of the United States

  Part Ⅴ Culture Salon

Counter Offer

Unit 7 Terms of Payment

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

Terms of Payment

  Part Ⅲ Case Study

Letters of Credit

  Part Ⅳ Additional Reading

Bill of Exchange or Draft

 Part Ⅴ Culture Salon

Business on the Internet

Unit 8 Business Contracts

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

The Business Contract

  Part Ⅲ Case Study

Writing a Business Contract

  Part Ⅳ Additional Reading

The Export Sales Contract

  Part Ⅴ Culture Salon

 How to Express Your Thanks

Unit 9 Delivery of Goods

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

 Shipment

  Part Ⅲ Case Study

 Shipping Advice

  Part Ⅳ Additional Reading

 Bill of Lading

  Part Ⅴ Culture Salon

 History-Containerization

Unit l0 Complaints and Claims

Part Ⅰ Listen and Talk

Part Ⅱ Reading

  Complaints and Claims (Ⅰ)

Part Ⅲ Case Study

  Letters of Making Complaints and Settlement of Claims

Part Ⅳ Additional Reading

  Complaints and Claims (Ⅱ)

Part Ⅴ Culture Salon

  What do Business Ethics Bring to J &J

Unit 11 Commodities Fair

Part Ⅰ Listen and Talk

  Part Ⅱ Reading

China Yangling Agricultural Hi-tech Fair

  Part Ⅲ Case Study

Meeting Address

 Part Ⅳ Additional Reading

Exhibition and Its Classification

  Part Ⅳ Culture Salon

Background of China Import and Export Commodities Fair

Unit 12 Meeting

 Part Ⅰ Listen and Talk

  Part Ⅱ Reading

Conducting Effective Meetings

  Part Ⅲ Case Study

Minutes

  Part Ⅳ Additional Reading

 The United Nations Conference on Trade and Development

  Part Ⅴ Culture Salon

 What Should a Secretary Do for People at the Meeting?

Unit 13 Telephone Calls

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

Ten Things Never in Your Business Calls

  Part Ⅲ Case Study

A Telephone Message

  Part Ⅳ Additional Reading

Effective Telephone Call

  Part Ⅴ Culture Salon

Preparing for a Telephone Call

Unit 14 Jobs and Careers

  Part Ⅰ Listen and Talk

  Part Ⅱ Reading

 When Losing a Job Means Losing Your Identity

  Part Ⅲ Case Study

Job Application

  Part Ⅳ Additional Reading

Career Planning

 Part Ⅴ Culture Salon

Presenting Yourself Successfully

References