本书侧重培养学生用英语进行会展服务与接待的交际能力以及会展整个流程中的策划、管理、营销、物流、谈判、设计及其他工作中的沟通能力，特别是口头表达能力。本书一直坚持从会展业中的两大主要参与者——参展商和组展商两者的立场来编写。同时，教学内容以和学生的生活和就业较密切的国内会展为主导，辅之以相应的国外内容。

本教材难易程度适中，既适合高职高专的课堂教学，又可供会展从业人员自学。

Unit 1 Introduction to China's MICE Industry中国会展业概况

Lesson 1 Yesterday and Today 历史和现状

Lesson 2 Introduction to the Features, and Growth Trend 特点和发展趋势简介

Unit 2 Exhibition and Conference Centers in China中国的会展中心

Lesson 1 Size and Location of Exhibition Centers会展中心的位置与面积

Lesson 2 Space Size and Location展台位置与面积

Unit 3 Preparing for the Exhibition会展筹备

Lesson 1 Preparations By the Host组展方的策划与准备

Lesson 2 Preparations by the Exhibitors参展方准备工作

Unit 4 Participation in an Exhibition参展

Lesson 1 Decorating: Stand Construction and Reception布展：展台搭建和接待

Lesson 2 Promotion of Exhibits, Services Provided, Delegations展品推介、会展期间服务及组团参展

Lesson 3 Emergencies during the Exhibition会展期间突发情况

Unit 5 Cancellation and Move-out 退展和撤展

Lesson 1 Cancellation of Exhibit Registration取消预定展位

Lesson 2 Move-out撤展

Unit 6 Post-conference Tour 会后游

Unit 7 Exhibition and Conference Strategies会展策略

Lesson 1 Organizers' Strategies组展方的策略

Lesson 2 Exhibitors' Strategies参展商的策略

参考答案

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