Following the industrial revolution and the recent economic boom, marked by consumerism the visual display of shop either through window or interior has becoming more and more important in the 21st century.

The consumer behavior has been changed significantly unlike in the past where shopping was merely purchasing merchandise as a necessity. Nowadays, shopping has become part of the lifestyle of consumers.

Both manufacturers and shopkeepers have the primary aim - to attract and sell more! The effective way to employ is to strengthen the visual display to attract and catch the attention of the vast consumers.

Throughout 500 pages with over 1,000 photographs collected around the world, Shop Display is definitively a pictorial reference guide to every visual merchandiser.

The primary aim of shop keepers and manufacturers is one -- to attract and sell more. Today in a consumer-oriented market, new ideas of product exhibit are proposed everyday.

Through these ideas from the global viusal merchandisers, we can better learn and understand the different culture lifestyle, social background and consumer preferences of that country and cetainly, the identity of the brand.

If a picture tells thousands of word, this book probably has the whole story. Collected from nine different cities with over 15 commercial segments, Shop Display is definitely a pictorial guide map taking you to the visual journey of the most prestigious shops around the world.

1 Color

2 Illumination

3 Shop internal display

4 Theme windows

5 Gentlemen Suite, shirts display

6 Mannequins details