The gold rush of the UK fitness market in the mid nineties to ea rly 2000’S b rought a lot of playe rs into the ma rket and the significant expansion of majo r chains．

One thing these chains had in common was a generic approach to branding and design that left a trail of red，white and blue signage and MDF box type designs scatte red ove r the landscape with members crammed as tightly as possible．

Preface

Bodies,Tokyo

37°,London

Club Sportive Haarlem,Haarlem

Geelong Orthondontics,Victoria

Bella Dental,Queensland

Grooming Lounge,Virginia

Hair Culture,Taipei

Eric Paris Salon,Beijing

Salon Gallerie,Nebraska

Soap Treatment Store,Amsterdam

Roppongi Hills Spa,Tokyo

Villa Skandinavia,Rugen

Takano Yuri Beauty Clinic,Tokyo

SPA MTM II,Hong Kong

Silver Rain a la prairie spa,Grand Cayman

Han Salon de Visage,Tokyo

Spa at New York Palace,Budapest

Steigenberger Day Spa,Hamburg

Mission Hills Spa,Shenzhen

Lime Spa at Huvafen Fushi,Male

Evian Spa,Shanghai

ORA Dentistry Spa,California

Platinum Dental Care,New South Wales

Acknowledgements