本教材为中华人民共和国商务部网络培训系列教材之一，简明实用，针对性强，内容涉及国际商务活动及交易磋商各环节，包括询盘、报盘、价格、包装、佣金、折扣、装运交货、支付、合同、保险、营销、广告、索赔、仲裁、商检、进口许可证、商标、专利、合资、代理、加工、招标、投标、并购等诸方面。特别是加入了目前国际商务领域最新的贸易方式及做法。每个单元由背景知识介绍、对话示例、专业术语介绍、常用句型表达及谈判技巧等内容组成。

Unit 1 Enquiry and Offer

Unit 2 Price Bargaining

Unit 3 Commission and Discount

Unit 4 Packing

Unit 5 Shipment and Delivery

Unit 6 Payment

Unit 7 Insurance

Unit 8 Conclusion and Contracts

Unit 9 Advertising and Marketing

Unit 10 Import License

Unit 11 Joint Venture

Unit 12 Trademarks and Patent

Unit 13 Claims and Settlement

Unit 14 Arbitration

Unit 15 Commodity Inspection

Unit 16 OEM and ODM

Unit 17 Processing and Assembling

Unit 18 Invitation to Tender

Unit 19 Agency

Unit 20 Acquisition and Merger